Mascara Monday: Max Factor Volume Couture

I’m back from Chicago! Did you guys miss meeee?


LOL, I know I was missed but I am back and in action! I had a wonderful trip and as requested I will post some pictures of beautiful Chicago. And because of all of my busy-ness, I was not able to comment on fellow beauty/fashion bloggers’ posts but I read every single one of them! Promise, I did.

This Mascara Monday is going to be greeeeat because Jen from A Beautyful Sentiment and I are reviewing the exact same mascara. Be sure to check out her review as well to see what she thinks about it.

Max Factor’s Volume Couture

Price: 5 out of 5 (less than $7 from Wal-Mart)

Packaging (Brush Wand): 5 out of 5

Overall: 4.75 out of 5

What it claims: “The highly defined, voluminous lashes you crave are yours with new MAX Factor Volume Couture Mascara. Selected as the Official Mascara of Milan Fashion Week, this superb formula delivers extreme volume without clumping. Our innovative iFX brush coats every little lash, giving you MAXimum impact … and beautiful results.”

The truth: I looooove it! Definitely an everyday-use for me these days!

What I loved about it: I am finally getting used to the 3D brush. In fact, I think I love them more than the traditional brush. I definitely love Max Factor’s!

Overall: I haven’t read Jen’s review yet but I absolutely love Volume Couture. As mentioned in the video, I took it with me to Chicago and by bringing it with me on a trip, it pretty much forced me to use just THAT mascara. I had such a great experience with it. The volume factor is incredible! I didn’t get any flaking and my lashes didn’t feel heavy either. One coat was wonderful but two coats were on pooooooint!

Would I recommend it: No. I demand that you buy it! Seriously, this mascara is definitely in the Mascara Hall of Fame!

I know this mascara isn’t new on the market so how many of you ladies have tried it? Be sure to check out Jen’s other mascara reviews. Between the both of us, we have reviewed well over 20 mascaras and this is the only one that we have both reviewed. Loves it!!

Have a wonderful Labor Day (remember why we celebrate it) and stay beautiful!

[photo courtesy:]

  • Askmewhats

    Welcome back B!!!! I can’t wait to view your video! I’m still at work boohhooo!!! take care! been missin you girl!

  • *Jen*

    hey b!

    i just posted my review, and of course i loved yours!! i'm so glad you ended up liking this mascara, i would've felt a little guilty had you hated a mascara i'd suggested =X

    i won't babble too much about the mascara since there are two review on it but isn't it fabulous? love it!

    but most of all i love your video it's great and you're too sweet! i look forward to doing this again sometime <3

  • The Ish

    I've been using Voluminous since high school (over 10 yrs now) but you gave this one such a glowing review that when I finally run out of the Voluminous, and ALL the Estee Lauder and Bath & Body Shop samples I have, I'll pick up your new pick.
    'till next time…

  • Anonymous

    OH My god i know i own it!!!!!!!!!

    I think it may be the best mascara out

  • safiyabeauty

    I haven’t tried this one yet but how can I resist after seeing such a glowing review! Thanks for the tips and welcome back!


  • SuzieC

    I love this mascara!! It is by far the best one I have used and has earned the right to be my HG.

  • yummy411

    i liked this mascara. it was early in my mascara journey days…. so i had to discover and conquer since then. i might need to give this a second go round..

  • GetMarried4Less/LadyT

    yes, yes, yes!

    i tried this a while back and forgot about it. it was the only mascara that i have bought 2x in a row! which says a lot about me bc i’m always seeking something better. i think i fell away from it back during a bogo sale and forgot to go back to it after using 2 other random mascaras….

    will be going back to this. thanx 4 reminding me!

  • Fabuless Beauty

    Thanks for this! I’m planning on reviewing this soon…hopefully it will be a winner for me as well!

  • Taima

    Hey I’m new to your site. I just got this mascara for free from a promo on They gave me several max factor products to review including volume coutore. I love it! No flaking and makes my lashes look plush. Peace.

  • Fiona

    Since Max Factor and Covergirl are owned by P&G, how would you compare this mascara to CG's Volume Exact?

  • B

    Fiona–> I like this waaaay better than Volume Exact.

  • Fiona

    Thanks so much!! It sucks how Canada no longer carries Max Factor.

  • Anonymous

    I randomly picked this product one day at Long's Drugs and was REALLY happy with the results. Definitely does what it says, in my opinion. it holds my curls (being asian, i have really short lashes), doesn't leave clumps, and has a decent price. I've also tried the too faced lash injection and this one is definitely better. Probably one of the best mascaras out there.

  • Lulu

    I love love love this mascara! But Max Factor is not going to be sold in the US much longer. I have to stock up!

  • Les’Nspired Expressions

    HI! I luv this mascara. I did a review on this mascara vs. the L'Oreal Voluminous, where I even wore them together. Thats what I'm continuing to do for important dates!
    you can check out the review here if ya want:

  • B

    Lulu—> I knowww!!! I'm so devastated. They have already begun pulling them out of a lot of stores here in Florida. :(

  • Kula

    Whoops, I deleted my comment while trying to edit it.

    Um, basically I was wanting to know what mascara (that isn't $25+) is just like this? I ran out of my Max Factor mascara and I was actually using my old Max Factor wand with the pink/green tube of Maybelline (I have to put the mascara on my eyelashes with the Maybelline wand, then spread it out with the Max Factor wand). I'm so sick of doing this, and I'm hoping somebody has found a good substitute. I've tried Loreal Telescopic clean, but it's nothing like Max Factor :(

  • B

    Kula—> Try Maybelline Lash Stiletto or Neutrogena Healthy Volume. 😉