The Makeup Show LA: Drugstore Stalking, Installment 2

| March 24, 2009 | 8 Comments

Welcome back to another installment of my experience in Los Angeles for The Makeup Show LA. In the first post, we talked a little bit about The Makeup Show’s background and purpose. Let’s take a brief intermission to talk about drugstore stalking in the City of Angels.

When I lived in LA. I enjoyed nothing more than taking the 204 bus from the corner of Slauson and Vermont allllll the way down to Beverly Blvd. Before heading to the Beverly Center, I would always attack the Longs Drugs store off of Beverly and LaCienga. Longs Drugs has had a major facelift since the last time I visited.

[NOTE: While the Blackberry can save lives and make traffic lights turn green when I need it to, what it doesn't do too well is take decent pictures. Please excuse the fuzziness.]

For one, the beauty aisle is wider and a lot more attractive.


No more

fighting bumping into fellow customers to grab your favorite on sale items. And wow….wood floors? Longs sure knows how to make a girl feel special.

If you can make your way through the beauty aisle, you will eventually run right smack into a beauty consultantation corner. Wait a second….is this Macy’s or a drugstore?


Of course these brands are a little more expensive than your Olay Complete moisturizer but it is great that the option is there. And besides, this is Beverly Hills. Spending $80 on beauty products in a drugstore is probably the norm.

And what is that I see? Hair products that require you running down a sales associate to get a key?


These babies aren’t behind glass for nothin’. These salon-sold products are also sold at Longs Drugs store locations.

I did a little research (see how much I love, yall?) and found an article from Reuters.com about an opening of a Longs Drugs in Carpinteria, California. It said the following about the Beauty Department,

“The beauty department is designed to encourage customers to spend time browsing, testing and touching the skin care and cosmetic product offering.” (source).

The more attractive the beauty department looks, the more time you will spend there. And the more time you spend there, the louder the items scream out at you. And the louder they scream, the more you buy.

By george, I’ve got it! It makes perfect sense. I’ve heard that this is going on at Walgreens store locations, as well.

Do you think that “beauty department” in drugstores will make you want to spend more? Did you neighborhood drugstore take a turn for the better? I’d love to know!

Until next time….

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Comments (8)

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  1. princessvalecia says:

    Ive heard so much about counters like that too bad I live in wisconsin were not exactly couture here

  2. Milan Angel says:

    I love that Longs! I don’t get over that way much but when I do…whew…heaven!

    I’ve been pretty impressed by how CVS and Walgreens have stepped their beauty dept. game up in the past few years.

  3. Product Junkie Diva says:

    Yes I have seen a similar transformation at Duane Reade and CVS. A while ago I blogged about a consultant testing the hydration level of my skin with an electronic device, well that all happened at duane reade. These stores are stepping it up.
    PJD

  4. Miss Yaya says:

    they did the same at CVS and Duane Reade. I don’t know how I feel about it. Mostly b/c I have tried and true products and I don’t know how much time I’d honestly invest on choosing the products there. Plus it might sound a little rude but – are the people at the beauty counter trained for that or are they just cashiers in long white coats? Don’t kill me for being rude lol it’s the NY in me. I know the “beauty experts” at Sephora for example are different from the people on the salesfloor…. Just a thought.

  5. Anonymous says:

    It is a drugstore Im sure you dont need a degree to assist customers. Im sure customer service is key when selling expensive products at the drugstore.

  6. Bella says:

    I think they are getting the picture… we makeup divas love a pampered and clean space to shop!

  7. Amina says:

    the beauty dept in the local drugstore gives me nooo will to shop!
    everything is so cramped!

  8. Askmewhats says:

    Beauty counters really make me spend more!!! LOL but I love looking through them!!!

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