Mascara Monday: Smashbox Lash DNA mascara

Well nooow, this is a Clumps of Mascara first! With Lash DNA being the first Smashbox mascara I have reviewed, I gave it high expectations. Did it deliver? Or did it make me MAD?

Get it? DNA…MAD?


Awww, bring on the review!

Smashbox Lash DNA mascara

Price: 3 out of 5 (around $19.00 )

Packaging (Brush Wand): 5 out of 5
Overall: 4 out of 5

What it claims: “Our revolutionary new scientifically-engineered mascara is packed with proteins and amino acids that bind to lashes for genetic defying length and strength. The unique double helix brush grabs each lash, no matter how small, for the ultimate fanned out effect. Dramatic jet black shade intensifies and defines. Defy genetics with Lash DNA Mascara.”

The truth:
This mascara has one of the most amazing wands I have EVER seen. It’s sick, I tell ya!

What I loved about it: The wand is great. Phenomenal. Innovative. Perfect.

The “double helix” wand makes it so that that you can extend your lashes in several ways.

What I didn’t like: I would have liked to achieve a little more volume. But after a good 3 coats of mascara, it didn’t seem to give me that without clumping me up a bit.

Overall: Soooo, I don’t know why it has taken so long but yay to me for finally reviewing a Smashbox mascara. Lash DNA broke me in and I now have high standards for all of the other Smashbox mascaras I review. I can’t stress this enough—the wand is incredible. It really assists in extending the lashes. I love that you are able to maneuver it in many different directions.


The packaging shows you three steps in which you can use the wand. It is difficult to photograph but the wand has a “twist” to it. This makes it easy to achieve all three steps–which I actually do each time I used this mascara. Lash DNA also gave my lashes a little gloss to them which was a nice little surprise.

Lashes without mascara
(did NOT curl lashes)

Lashes with 3 coats of mascara

How I applied it:

Would I recommend it?: Absolutely! The wand is definitely worth a try.

Have you tried Lash DNA? Love it? Want it?

Tell me!

A crazed mascara reviewer,

(photo source)

  • Askmewhats

    the mascara wand looks a bit funny.. looks like it has been chopped off :) I dont' know if we have it down here, but a mascara that has DNA on its name is a great marketing strategy!

  • Claudia LeBebe

    Hmmm, it looks like you put last weeks vlog up by mistake.

    I was looking at this mascara last time I was in sephora, totally gonna pick it up now.

    thanks :)

  • B

    Nikki—> Isn't it?

    Claudia—> Thanks a bunch!

  • Miss Yaya

    checking comments at 5 am – what has the world come to lol

    i saw this in my inbox and should my head b/c ihadn't posted my review yet

    ugh lol

  • Ms

    Snap. Great review!
    You know, I didn't even notice the box until I read your review. I just tore into mine.

    Thanks for sharing!!!

  • Gin

    I love Lash DNA! It's way better than the Bionic one (also by Smashbox, IIRC).

  • Katie

    Plus, it's on sale for $9 at Sephora right now!! Totally worth trying a department store quality mascara at a drugstore price!