Beauty Review: Urban Decay Ink for Eyes

Four scores and seven years ago (actually it was November of last year but go along with me) I was in need of trying something new. As a beauty blogger, it seems like I am always trying something new, right? But I always end up going back to my favorite products. I was bored. I needed some beauty action.

And then I saw it…

Nothing like a coffin-like item to peek your interest. And the tattoo-lover that is me adored the design and the name of Urban Decay’s new liner…

Ink for Eyes. That’s pretty a pretty awesome name, UD. What they say about this liner:
“It’s everything you want in a cream eyeliner! More precise than a pencil, more forgiving than a liquid, this super-smooth formula offers more control, play time, and buildable coverage than your average liner.

Create razor-sharp lines or smoky bedroom eyes… the creamy formula and double-ended applicator make it easy. Try the angled liner brush for precise details, or use the smudger for blending and drama. With such a wide variety of intriguing shades and ways to apply, you’re only limited by your imagination. (Cheesy, but true.)” (source)

I dig the packaging. It’s by far the largest cream liner that I own but it’s unique and functional. I love that it comes with a mirror and slot for an eye liner brush. Thanks for thinking of me, UD!
Because I didn’t own a green cream liner, I figured it was a good time to try out Loaded; a deep green.

Yes, it really is as creamy and velvety as it looks. Because most gel/cream liners are housed in pots, you usually have to position your brush in such a way that it can pick up just the right amount of liner. Ink for Eyes is super easy. Just a swipe swipe down the middle.

 Our friend Swiper the Fox knows what to do.

And viola!


An effortless application on the lower lash line. Urban Decay has 5 other colors of these babies that retail for $22/each. And did I mention they are great for traveling? Loves it!

Have you tried these yet? Whatcha think?

  • anhimals

    I am not a big fan of the 24/7 liner so I guess you can say I don't really understand all the hoopla about UD. But this is such a pretty color! You make it sound so easy to use. I will have to try this in the near future.

  • My Beauty Bunny

    Oh wow – love that packaging! The product sounds great – I will have to try it! Thanks for sharing.

  • Chelle

    the green makes your brown eyes pop! it's very pretty! <3

  • Askmewhats

    the liner does look great on you! and the packaging is indeed different and unique!

  • Zoffe

    The packaging really is cute, but it looks like the liner will dry out faster than if it had been a pot? What do you think?
    I've been wanting to try these but haven't because of the packaging.

  • Bsquared86/Bsquared0408

    ditto to what Chelle said! this liner has your eyes popping! i love greenish hues on brown eyes!

    loved the review, i might pick one of these up during UD's next friends and family deal.

    off topic: i know you're a purple lover and i'm looking for a really flashy purple cream/gel liner. Any suggestions?

  • bellezza di sorella

    To what Zoffe said,
    Since it's a cream and not a gel it won't dry out nearly as quickly as say MAC's Fluidline or Stila's Smudgepot. However since it is a cream it isn't as long wearing, but able to smudge and maneuver along your lashline a LOT easier before it dries than a gel.

    Hope that helps!

  • Em

    Thanks for the review B it was helpful!:)

  • Milan

    I have the chocolate brown color and I dig it. Its my fav brown gel liner. 😉 Good review!

  • LipGlossGossip

    I have been wanting to try these! You pushed me over the edge, now I have to get one! :-)

  • sel

    OMGLOL. swiper no swiping! that did my heart good :)

  • Kim Duncan

    hahahaha swiper no swiping. definitely laughed out loud at that one! i've always just looked over these but after this, i really wanna go check them out!

  • Marisol

    Never tried it, but it looks super-cute. I might give a try… I'm leaning towards cream liners lately. I've purchased the Smashbox felt tip liquid liner, and it's not forgiving at all!! hahah