One of the best things about reviewing mascaras is trying to guess what brands are going to think of next to get us to buy, buy, buy. I mean, who would have thought that vibrating mascaras would ever be the IT thing? Well, kids…I didn’t see this one comin’. A mascara with dials!
Think I loved it?
Almay One Coat Dial Up mascara
Price: 5 out of 5 (I got it for $7.99 at Target)
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5
What it claims: Per the packaging…
The truth: Wait, I’m confused. Exactly HOW is this supposed to work?
What I loved about it: The wand kinda rocks!
What I didn’t like: For starters, the packaging doesn’t tell you a thing about how this mascara works. I find the concept interesting and gimmicky but to leave the consumer wondering what to do is just a total fail, in my opinion. At least tell us on the packaging how this works, Almay!
Overall: The concept seems simple enough. Within one mascara tube, you can get three effects: full, fuller, and super duper full lashes with the simple click of the dial. The move from 1 to 2 and 2 to 3 and back is easy. You won’t have to do much tugging of the dial.
Q: So how does turning the dial give you greater volume?
A: I know, right? I wondered the same thing when I first saw the commercial. Which, by the way, was insanely vague. As you go from Dial 1 to Dial 2, the hole of wand widens. It gets even wider when you turn to Dial 3. As the hole gets wider, more mascara ends up on the wand. More mascara on a wand means more mascara on your lashes, which=volume. Yes, mascaras have equations…work with me, kids.
Q: So B…do you think this works?
A: Actually, I do! It’s a pretty genius idea. IF, and only IF you stick with the one coat rule and don’t cheat. You go against the point of this mascara if you apply three coats on Dial 1. But since I believe the average mascara user, applies more than one coat, the goal of this mascara may fail among many.
Q: What about the quality of the mascara?
A: Well…it’s just so so. I experienced flakiness throughout the day. By the end of the day, the mascara was practically gone with the wind. Womp. The formula also felt different. My lashes weren’t stiff. In fact they were soft. Too soft.
Lashes with Dial 1
Lashes at Dial 2
Lashes at Dial 3
Would I recommend it?: Umm….only if you feel the need to play around with a new mascara. Chances are your favorite mascara is better. But I am giving it a 3.5 because I think the idea is pretty cool.
Have you tried this mascara yet? Whatcha think?
Well, I get a D+ in Mascara History 101. After receiving several emails from readers, it turns out that this “dial” concept is not new. It made its debut in the 80’s among brands like Maybelline. Check out this commercial
A crazed mascara reviewer,
Category: Mascara Monday
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