Mascara Monday: Rimmel The Max Bold Curves mascara

Rimmel managed to sneak another one of their mascaras on the beauty shelves. I almost missed this one! I’m so used to seeing commercials of their newest mascaras but didn’t see any of this one. Then again, I only watch a good 2 hours of television a week. Hahahaa!!

Rimmel very rarely disappoints me in the mascara department. How did they do this go round?

Rimmel The Max Bold Curves
Price: 5 out of 5 (I got it for $5.99 at Target. It was on sale. Holla!)
Packaging (Brush Wand): 2 out of 5
Overall: 2 out of 5

What it claims: 
Per the packaging…

The truth: Am I the only one that would assume that this is a curl mascara? I mean…it IS called “The Max Bold CURVES”. But nope…it’s a volume and lifting mascara. 
What I loved about it: It does just okay with one coat. If you’re not a fan of buildable mascaras and just want to apply one coat and be out, this one may work for you.
What I didn’t like: This needs very little explanation. If any..

I’m just SO over seeing mascaras do this. It’s starting to frustrate me to no end. WHY do these companies continually do this? I think everyone should take the Belvada mascara approach because mascara poop is really irkin’ a sista’s nerves yo. I won’t fault Rimmel solely for this as I’ve seen the same issues with Revlon, L’Oreal and Maybelline mascaras too. Still…it makes mascara application challenging; especially if you’re trying to get in the inner corners of the eyes. Not to mention it is a total waste of product. Boo!

Overall: The wand isn’t the best as I find it too large to actually work with. And then there’s the “curvy-ness” of it. I never understand why brands do that as everyone’s lashes and eye shapes are different. I don’t feel like the shape of the wand in this instance helped me achieve greater volume or lifting. My little trick for lifting the lashes? Doing this…

…and holding it for a good 30 seconds or so.

I don’t think I really like the formula of this one. One coat is just so so but two coats is a nightmare. The formula seems to be so thick and goopy. If goopy is a word. :) It has troubles staying put throughout the day and will flake right on your fingers if you gently wipe your lashes.

Lashes without mascara
(did not curl lashes)

Lashes with 1 Coat

Lashes with 2 Coats

Would I recommend it?: Not at all. Which makes me sad because I usually like Rimmel mascaras. I think they have better ones than this one though. No me gusta.
Have you tried this mascara yet? Whatcha think?
A crazed mascara reviewer,
My page on hellocotton
  • Steph

    This one is mocking me in my drawer; I don't like it either! I didn't totally hate it, but the fact that it's not buildable makes me never want to use it. So sad!

  • Askmewhats

    B sweetie, I love your blue liner, I know this is a mascara review, but I just can't take my eyes off the blue liner that looks so gorgeous

  • Bee

    I hated this mascara too! It didn't do much of anything.

  • Michelle – Ethnic Skin Care

    Thanks for sharing this one. Definitely can avoid it now.

    Have you tried Victoria Secret's purple liner? It is Gorgeous! I think its the Heidi Klum line.

  • thedogismine

    I bought it and after using it at least 3 times I returned it. This mascara blows.

  • B

    Steph—> Total fail, right? Ugh!

    Nikki—> This why I love you. :)

    Bee—> Haaated it!

    Michelle—> No, I haven't! But I was in VS yesterday and didn't see it. Looks like I'll have to take another trip.

    thedogismine—> I wish I could take mine back but I think I lost the receipt. :(

  • f3mal3flip

    Have you tried Bare Minerals Flawless definition volumizing mascara yet?

  • Kayla

    i love the bareMinerals Flawless Definition Mascara its amazing! can you do a review on the tarte multiplEYE mascara? thank you!

  • B

    Nope! Haven't tried Bare Minerals' yet. But I did review tarte multiplEYE's. :)

  • Corrine

    I actually like this mascara, it is one of, if not my favorite. lol

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  • Tina

    I caution my child to be a sceptic when it comes to TV and commercials in particular and I forgot all of my own rules. We were traveling and I forgot my mascara, so I bought the Rimmel bold curves, promising volume, length and NO CLUMPING. On the third brush It clumped, I cleaned it up and it clumped again. I don’t think it does any of the things it promises. I bought 2,1 for travel and I for home and I wish still had the receipt so I could take it back.