Mascara Monday: Dior DiorShow 360 mascara

| February 7, 2011 | 15 Comments

It’s been a minute since I’ve reviewed a higher-end mascara. While I blame my cheap my nature inability to spend a mess load of money on a mascara, I know that in order to have a pretty awesome Mascara Bin, I MUST review all mascaras.

And so here it is, darlings. Dior’s newest. And they really tried to impress us with this one. Instead of the mascara vibrating, it rotates.

Oh…and it’s $36. Hit the jump to see if it’s worth your pretty pennies.

Price: $36
Packaging (brush wand): 2 out of 5
Overall: 2 out of 5

What It Claims: “This professional mascara mimics a makeup artist’s application technique for a perfect 360-degree lash-styling effect. Featuring a patented double-helix brush with extra-smooth fibers and a sculptable wax formula, this mascara features a spinning brush that rotates in both directions to adapt to every need, whether you’re left- or right-handed or you want to pump up upper or lower lashes.” (Sephora)

The Truth: I did not like spending this much money on a mascara.

What I Loved About It: It is definitely one of the most innovative mascaras I’ve reviewed. While everyone else is vibrating, Dior is rotating. That’s pretty cool.

What I Didn’t Like: It was way too clumpy. Then again, I thought the same thing about the original DiorShow. The formula is entirely too thick.

Overall: I’m not even gonna lie, y’all…I’ve never been a fan of the cult favorite mascara, DiorShow. I took my dear ole’ time reviewing it and when I did, I was disappointed. And DiorShow 360 has disappointed me as well. Let’s tackle the wand first.

I had high hopes for the wand until I coated it with mascara. There are hardly enough bristles to breeze through the lashes. What’s up with that? I still managed to apply it but it was a struggle.

And then there’s the formula. Why in the world is it so thick? I get that this is a volumizing mascara and so a thicker formula is needed, but come on, Dior. This is just downright unpleasant to use. Feel like separating your lashes? Don’t even think about it. If you manage to apply a second coat, you’ll have a tough time getting through each and every lash before it starts to clump.

Bare Lashes

Lashes with 2 Coats of mascara

I really wish the mascara did better because I love how dark and lush it looks on my lashes.

Funny how va-va-voom it looks up close but from a distance…meh. And as far as the rotating, I don’t think it made much of a difference with the overall appearance of my lashes. It’s easy to turn on though.

Flipping it to the right makes it go clockwise and flipping it to the left makes it go counter-clockwise. It rotates slowly and noise-less but I don’t feel it helped with the volumizing bit.

I guess I’m just not a fan of DiorShow mascaras. I think they are overpriced and you just don’t get your money’s worth. And for $36, I want lashes from here to Oahu. Ya feel me? Sorry Dior. No me gusta. Get additional information about this mascara over at

Do I recommend it?: Nope. Unless of course you are already a huge DiorShow mascara fan. And even then, I suggest waiting for a Sephora sale or discount code before you scoop it up.

Whatcha think? Have you tried this mascara yet?

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Category: Mascara Monday

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Comments (15)

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  1. Annelise says:

    Wow, Brittany. Thanks for saving us from this disaster! Don’t they test this stuff before they sell it?? Yikes!

  2. Nikki says:

    I haven’t tried any DIOR mascara and so far, I don’t think I need any expensive mascaras at the moment because the inexpensive ones work for me :D

  3. gio says:

    That’s disappointing indeed. So clumpsy. Thanks for the review, you saved me some money.

  4. Natasha says:

    Ugh, not only does the formula look thick and clumpy but the wand design doesn’t appeal to me at all. It looks and sounds too “gimicky.” I feel awful that you spent so much money on this! Thanks so much for your reviews, I love them! :)

  5. [...] Lash Blast Fusion CoverGirl Lash Blast Length CoverGirl Lash Exact CoverGirl Queen volume Dior Diorshow 360 Dior Diorshow Blackout Dior DiorShow Extase Dior Diorshow Iconic Fresh Supernova Givenchy [...]

  6. ApplePark lo says:

    Great review! You saved me $36. I was actually debating about getting this. I do like how “wet” your lashes look.

  7. MilanRouge says:

    Thanks for the review B! I really feel like these types of reviews continue to certify why I do NOT buy high end mascaras! $36??! And its not like…PHENOMENAL?! No way. LOL. I’m sure there are some wonderful higher end mascaras but there are even MORE wonderful drugstore mascaras for muuuuuuch cheaper. I kinda wanted to grab a higher end mascara just to say I own one (its the obsessive beauty gal in me…don’t judge) but then I come to my senses. I appreciate your honest and thorough review though. Always helpful. ;)

  8. Akia says:

    That’s horrible! Thanks for the review!

  9. Brittany says:

    Oh hell naw. Thats clump city. I’d expect better from a $36 mascara.

  10. Lee says:

    From a distance it does look great. From up close it kinda looks gross. For $36 it needs to look good coming and going. ;)


  11. [...] lids? Yea mon! e.l.f. Essentials Wet Gloss Lash & Brow Clear mascara-Whooooa! Clear mascara? Dior Diorshow 360-It doesn’t vibrate, it rotates. Fancy, uh? Givenchy Phenomen’Eyes -is that a dagger or [...]

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