Mascara Monday: Rimmel Extra Lash Wow mascara

Well ‘ello there, Rimmel. It’s been quite a while since I’ve reviewed a mascara from you. I’ve got to keep my eyes on this brand. They always seem to launch mascaras without my knowing. Let’s see how this one fared.



Price: $7.99 at Walgreens…or any drugstore.
Packaging (brush wand): 3 out of 5
Overall: 5 out of 5

What It Claims: Per packaging

The Truth: Hopin’ this mascara gives me some WOW factor.

What I Loved About It: It’s a great lightweight mascara. And I found it to be incredibly build-able. Be it 1 coat or 3 coats, it did a great job at not clumping.

What I Didn’t Like: It doesn’t wear as long as I would like it to and it tends to flake a bit.

Overall: Oh snap. Fo real, Rimmel? What an awesome mascara to add to your line-up. If you know me and my favorite mascaras, you know that Rimmel is one of my favorite drugstore mascaras. But it’s been awhile since they’ve impressed me. Extra Wow Lash totally won me back. I’ll admit–the wand did throw me off a bit. I’m not a fan of mascaras with large wands. They tend to be extra tricky…especially for folx who are already a bit shaky when it comes to applying mascara.

Oh. Perhaps my eyes were playing tricks on me because it looks as if Extra Wow was around the same size as Maybelline’s The Falsies mascara. The good news is, the bristles on this wand are incredible. What it has in size, it makes up in amazing bristles. Even the clumsiest mascara applier shouldn’t have too many problems applying. The formula is nice and consistent without being on the “super thick” side. Although, I really would not have minded if it was a little thicker. While Rimmel says that this is a volume mascara, I think it does a better job at being a separating and lengthening mascara. I would love to see a waterproof version of this. It flaked on me a bit throughout the day but I’m sure that could be alleviated with a waterproof formula mascara. Still. I am beyond in love with this mascara. Way to go, Rimmel!


Bare Lashes

Lashes with 2 Coats of mascara




Do I recommend it?: Hecks yah! And grab one for one of your favorite mascara lovin’ peeps too.

Another Rimmel win! Have you tried this mascara yet?


  • gio

    That looks lovely on you. What a shame it flakes though.

    • Brittany

      The little bit of flakiness makes it allllll worth it though.

  • Wow! That looks great. I’m surprised because I have never been impressed by Rimmel mascara. I may need to check that out.

    • Brittany

      I think this one may surprise you. :)

  • Patti

    i was looking at this mascara online, and its only $3.99 everywhere, not $7.99

    • Brittany

      Yep. Most cosmetics are cheaper when you get them online. And product prices vary by store and region as well. What’s $2 in your neck of the woods may be $5 somewhere else.

      • Sara

        it was also $3.99 at my ulta, fyi

        • Brittany


  • Ashley

    my eyelashes are stick straight so i have to curl them… do you think this mascara would hold the curl, or should i wait for a waterproof version?

    • Brittany

      I’d definitely wait for the waterproof version. Although, this mascara isn’t too pricey so if you want to try it now, you won’t break the bank.

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  • Angélica Oliveira

    Just bought it in a drugstore here in Spain and my first thougt was “damn! Forget to check this on clumpsofmascara to see if it is worth it!”. Thank god it is! It was very cheap, I paid 4,99€ (about US 3.80).
    Love it! Great for daily use!!