Mascara Monday: Almay One Coat Get Up & Grow waterproof mascara

Ah yessss, it’s Almay. The last time I reviewed a mascara by Almay, I wasn’t too happy. Let’s see if they can redeem themselves with their latest mascara.

Price: $8.49 from and drugstores
Packaging (brush wand): 3 out of 5
Overall: 2 out of 5

What It Claims: Per the packaging…

The Truth: What the….

What I Loved About It: I think the mascara name is cute ‘n witty.

What I Didn’t Like: It didn’t really do anything.

Overall: Okay, seriously…what’s going on here? Almay, please have a seat. We have some things to discuss. Here’s the thing: if you are going to label a mascara as “waterproof”, that bad boy better be waterproof. Our eyes dependent on it. Waterproof mascaras are ideal for those of us with allergies and the last thing we need is for mascara to be falling in our eyes. This, of course, will result in eye irritation and it goes down hill after that. That said, Get Up & Grow was everything but waterproof. Within hours, it was flaking and just about disappeared. Like…what the what? Let me back up a bit, Almay. Let’s talk about the good attributes about the mascara. The wand isn’t bad…

There’s nothing exceptionally good or horrifically bad about it. It is average at best. I do wish the bristles were spread out a little better, but hey…it’s not the worst wand that I’ve seen.

The formula, however, simply wasn’t up to par. It was thick and unpleasant to use. I kept trying to sweep the wand through my lashes and simply couldn’t get much mascara on them. What DID manage to get on them was minimal and clumpy. Still. The flaking off hours later frustrated me. Usually when I have this bad of an experience, I chalk it up to being a bad tube. I certainly hope this was the case with Almay.


Bare Lashes

Lashes after 2 coats

Do I recommend it?: Nope! Not at all.

So while I wasn’t too happy about this mascara, do you know what a better product from Almay is? Their Makeup Remover Sticks. I’m still lovin’ those. What do you think? Think I got a bad tube or is this mascara really this crappy?

  • Oh wow. The results were horrible! Sorry to Almay, but after seeing that I definitely won’t be trying their mascara!

    • Brittany

      Yeah, I definitely wasn’t a fan of this kid.

  • I hope you got a bad tube, maybe in the future they can send you more than one…just in case.
    I don’t usually go the Almay route, but I do believe products should represent what is written on the box. I know that mascara really isn’t going to make my lashes a mile long or anything but a difference should be noted.

    • Brittany

      I soooo agree.

  • Susan

    I want to thank you for your honest review. I get so tired of reading reviews where people just say really flowery things about a product and then I try it and it’s awful. I appreciate honesty. Good job. Today I hear don’t say anything negative about anything. But I think honesty is the best policy. And it’s not negative when you tell the truth in a constructive way like you did. I know I can trust your reviews.

    • Brittany

      I keeps it real. :)

  • victoria

    I’m definitely going to try Almay’s Makeup Remover Sticks!

    All I can guess is that if Almay is known for being hypoallergenic, the “Natural” ingredients maybe contribute to it being so fast to come off?

    $8.49 is pretty expensive for such lackluster results IMO. I think Almay is targeted toward the hypoallergenic crowd so who knows? Great review anyway B!

    • Brittany

      Maybe you’re right. And yeah, that’s the retail price for it but of course you can get it on sale. There’s no other way for me. 😉

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