Mascara Monday: Eyeko Skinny Brush mascara

One of the reasons why I love beauty blogging is because it allows me to connect with so many people allll over the world. I feel like blogging is one huge portal of pen pal-ing and I love it. I first heard about Eyeko from a UK blogger and since then I’ve checked out their polishes and have been crossing my fingers they’d bring their skinny brush mascara to the States.

The mascara angels were on my side, y’all. The mascara has hit Sephora stores nationwide on February 23, 2012 and will formally launch online at on February 26, 2012. Wooo hoooo!

Price: $19 at Sephora stores and soon on
Packaging (brush wand): 3 out of 5
Overall: 3 out of 5

What It Claims: “Eyeko Skinny Brush Mascara Long & Tall creates dramatic lash looks, while it’s conditioning formula locks in jet-black colour with incredible staying power and creates a gravity defying hold–leaving lashes flawless, yet soft and supple.” (per press release I’ve received)

The Truth: Whoa! The wand really is skinny.

What I Loved About It: This mascara gives super volumized lashes with only one coat.

What I Didn’t Like: Buuuuut because the bristles aren’t elongated enough, separating is tough and the formula clumps up quickly.

Overall: Okay, first things first…how adorable is the packaging? This isn’t the first time I’ve seen a mascara in a tube like this. Some time ago (or maybe they still have them…), Victoria’s Secret had mascaras like this and I remember going bananas over them then. Packaging is A LOT for us beauty aficados and those looking to try something new will definitely be scooping this baby up.

Let’s take a look at the wand…

It’s REALLY skinny, uh? And skinny wands aren’t necessarily a bad thing. In fact, I prefer them to large wands. Skinnier wands allow you to really get into those teeny tiny lashes and elongate them. Skinnier wands are perfect folx with crazy lashes like me. And as much as I love the width of this wand, it’s the bristles that are a little weird. Long bristles would be better suited for a mascara like this but since it has reallllly small circular bristles that go around the wand, it makes it tough to really wiggle and bring out the lashes. And since the bristles are soooo close together, it makes clumping too inevitable.

Formula-wise, it’s average but appears to be thick when applying on the lashes. Again, I think that has a lot to do with the wand. It’s a long-lasting formula that doesn’t smudge or flake throughout the day so that’s awesome. Also, because of the packaging, you will definitely get your $19 worth. It looks like this mascara holds more than the average mascara wand does so yay for that! Doesn’t mean you should hold on to it for more than 3 months, but hey, it is a perk, uh?

Also – along with this mascara comes a mascara shield and according to Eyeko it’s a simple tool to help lengthen lashes and maximize curl without smudges.

Image Source:

Nice little addition! This work really well. But only if you’ve got the time to mess around with it. I like to use it to help lengthen the lashes. And hey, if you’ve got a guitar, this works as a fantastic guitar pick. 8) I grabbed a picture from Eyeko’s site that demonstrates how to use the shield.

Overall? It’s not a bad mascara. In fact, I think it would be better if the wand had longer bristles. I recommend only applying ONE coat and using the shield for added length. The mascara does pretty well with providing volume and while lengthening is so-so, the shield will help you push it to the limit a bit.

Oh. And and the mascara smells like a bottle of bubbles. You know…the bubbles that come with wands that kids and grown kids play with. Not a bad smell but it definitely brought me back to being 4 years old. Ha!

Bare Lashes

Lashes after 1 coat

Do I recommend it?: Yep, I do! Especially if you have smaller lashes.

Any Eyeko fans in the house? Whatcha think about this mascara?


  • That just seems like a bit of money to spend on a mascara that gets 3 out of 5 stars. It does seem like it would be perfect for bottom lashes, though.

  • Oh, the lady at my local Sephora showed me this 2 days ago… It looked cute but the formula looked a little too goopy. I like the end results on you, maybe I’ll give it a go :)

  • THanks for the review. I need a new mascara. However, I will have to pass on this one.

  • At the risk of sounding dumb, how do you use the shield? I’m so curious!

    • Brittany

      I added a picture to the post. Totally forgot to do so. Sorry!

      • Thanks! I love how retro it looks, being in a tube like that.

  • The effects looks good!

    Going to check out Sephora again… … Honestly doubt that this is in my stores because the Asian Sephora stores always need to get some sort of “copyright” clearance before importing… …

  • I’m DEF going to try this. I’m WAY too clumsy for the fat brush mascaras, as I end up with it all over my eyelid. Hopefully, I’ll have better luck with the skinny brush. Thanks for the tip!

  • victoria

    Very pretty results! 1 coat prevented clumping, and I like the squeeze tube, can really use up all the product.

    • eko

      am with ur opinion girl

  • It’s so darn cute I might have to try it just because of the packaging! I just finished up my ridiculously expensive Dior show mascara and need a new one to try. For some reason, even if I find a product I like I buy something different the next time because I just love trying every product out there – LOL!

    • Brittany

      You and me both, sister!

  • I would love to try this mascara sometime! I’m also digging the blue eyeliner you put on the waterline.

  • I wanna try this!

  • gio

    Your lashes look great! I just wish it wasn’t so expensive!

  • Hmmm, I like it but I feel like I’ve seen a cheaper mascara that did the same thing to your lashes.

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  • Jessica

    When I saw the price, I thought, “Whoa! I don’t remember Eyeko being so expensive!” So I went onto their website and they seem to have revamped themselves and their nail polishes are gone ): I don’t know how I feel about this! I loved their Graffiti Eyeliner pen, as well as their super-cute aesthetic before.

    • Brittany

      Ooooh, I certainly hope their polishes come back better than ever. I LOVED them.

  • Ok i like that they included the eye shield because it is a great tool to help from getting mascara on your eyelid when rushing in the morning. I currently use an old credit card in the same way lol. The price is a bit much though, i doubt i would ever buy this mascara. But i will be hopping over to Sephora to see if thye have other Eyeko product that i have been eyeing.

  • eko

    cool,would love to try it,i can squeeze the tube for every last drop

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  • Ella

    Interesting mascara but their ‘sheild’ is a little silly, it’s just a guitar pick with their branding printed on it.

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