Mascara Monday: e.l.f. Studio Mascara Primer

It’s e.l.f.! I haven’t reviewed anything from my favorite brand in quite some time and so I figured it was time to hop to it. Plus, I’ve been getting a lot of questions about their mascara primer. Their $3 mascara primer. Their $3 mascara primer that works as well as the higher-priced ones. Yep. And this is why e.l.f. rules.

Price: $3 at and Target stores
Packaging (brush wand): 3 out of 5
Overall: 4 out of 5

What It Claims: “Lengthen and volumize eyelashes instantly with this Mascara Primer. Revitalize lashes with Pro-Vitamin B5, Hydrolyzed Wheat and Soy Protein-enriched formula. An excellent conditioning base for mascara. Coat each lash with this nourishing primer for lashes that appear naturally thicker, longer and stronger!” (source)

The Truth: Always wanted a mascara primer and didn’t want to drop pennies on one worth more than $10? This one is sooooo worth your $3.

What I Loved About It: This baby really helps thicken lashes quickly.

What I Didn’t Like: The wand doesn’t suck but getting into those inner corners sucks just a bit.

Overall: Primers, primers, primers….do ya need ’em? I guess it’s a personal thing. As a mascara junkie, I always like to keep a good primer on hand. And considering e.l.f.’s is so affordable and does a REALLY good job, I’d go with this one. It’s hard to review primers because on one hand I feel like they are all so similar. Except for the wands…

The wand for this one is just okay. Getting the corner lashes is tricky but if you accidentally get some primer on your lower lashline, it’s no biggie. You can simply wipe it off and keep on truckin’. That’s the best thing about primers…they do REALLY good at “prepping” the lashes for the mascara. This primer lengthened my lashes and bulked them up a bit and by the time I came through with the mascara, the lashes were already voluminous.

Another great thing about primers is that they make it so that you don’t need to wear more than one coat of mascara. While I normally feel the need to wear 2-3 coats of mascara, this primer gave me the look I was looking for with only 1 coat of mascara. Score! And while 2-3 coats of mascara would normally leave my lashes brittle – the primer kept them softer. Not that I NEED soft lashes but it was a nice little perk.

Do you need a primer? Not really. Especially if you’re okay with how your mascara performs. But if you’d like to push it to the limit to see if the mascara can be enhanced, this $3 primer is worth a try.



Bare Lashes

Lashes after 1 coat of primer


Lashes with 1 coat primer, 2 coats of mascara

Lashes with 1 coat primer, 2 coats of mascara


Lashes to the left are just 2 coats of mascara. Lashes to the right have primer and 2 coats of mascara.



Do I recommend it?: Sure. But only if you want to try something new.

Are you a fan of primers or do you find them a bit pointless?

  • I dont like lashes primer, never seen much difference on me D:

  • I have try a couple of primers, and it’s kind of a love/hate relationship. Sometime I think they are great and sometimes I feel like they are weighting down my lashes. So is like you say, its personal preference and in my case, a sometimes preference =D

  • I haven’t really thought of using a mascara primer as my lashes goes straight downwards! :) your lashes are as always, to die for! thanks for the review

  • victoria

    I don’t use primers but if I was going to try one, it would be one of those double-ended tubes with mascara on one end, primer on the other, like Maybelline and Loreal have done.

    What I would like to know is, does a primer help make removing mascara easier? If so, that would be useful because no one wants to lose any lashes when removing waterproof mascara.

    • Brittany

      I haven’t found primers to be easier or harder to remove than removing a traditional mascara. Hmmm…..

    • I have a tough time removing mascara, so I use E.L.F Clear mascara (one side mascara other side clear brow set)before I apply regular mascara. I do feel it makes taking mascara off a tad easier.

  • I want, I want, I want! I love trying new products, and can you believe I’ve never tried a mascara primer? For $3 I’m definitely going to jump on this!

  • I’ve only used one mascara primer and it was the Cargo Lash Activator. I think it did wonders to my lashes before applying actual mascara to them! I remember ordering backups lol

    I’ll have to try the Elf one next time I head to Target.

  • Karen/So Fla

    Now that you mention it, primer may help my less than favorite mascaras work better. The ones I love..I actually never even thought about a primer but now I will try it with some of the so so brands I have. Thanks!

  • I had a really terrible reaction to some of their eyeshadows several years ago and have been hesitant to try their products ever since. Has anyone else had a problem? I wonder if maybe it was just the eyeshadow. This does look interesting though.

    • Brittany

      Nooo, I’ve never had a reaction with their products. Maybe they use a product that you’re allergic too. In which case, don’t use again. :(

  • danielle

    i do like primers for pretty much everything.. does a blush primer exist ? hahahahaha . i use the primer on the ends of those dual Maybelline mascars, since i have tres of them.

  • I like the result. I used to wear mascara primers all the time, but got too busy to wear them.

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  • Jenny

    Does this primer work well for keeping a mascara from smudging. I finally found a great mascara that holds a curl for my straight asian lashes, but I’m still finding some smudging.