Mascara Monday: Nuance Salma Hayek Ultra-Defining mascara

Celebrity-endorsed cosmetics is one thing but celebrities who endorse cosmetics that actually rock is something else. Such is the case with the CVS-exclusive Nuance Salma Hayek line. If you haven’t seen these products in your drugstores, girl, run and check ’em out now. I haven’t been so impressed with a cosmetics and skincare line like this in a looooong time. Oh, and guess what? This mascara is pretty awesome too!

Price: $9.79 on
Packaging (brush wand): 5 out of 5
Overall: 5 out of 5

What It Claims: “Innovative formula and precision brush design lengthen and separate each lash for high-definition, all-day wear. Wheat protein strengthens and defines without clumping or flaking. Vitamin E conditions and nourishes for soft, flexible lashes. Panthenol prevents your lashes from becoming dry and brittle.” (source)

The Truth: This is the smallest wand ever but I absolutely LOVE it.

What I Loved About It: I love everything about this mascara. The wand, the performance, the lack of parabens, the wand…yessss.

What I Didn’t Like: I suppose it could be on the cheaper side but that’s not anything a coupon can’t solve. 😉

Overall: I think Salma Hayek is one of the most beautiful women I’ve never met. She just radiates elegance. She’s a Mexican-American actress and beauty babe. Her line contains every thing from cosmetics to hair products. The Nuance line is exclusive to CVS. Which is cool with me since I practically live in CVS anyway.

Let’s take a look at this awesome wand…

Look how slim it is!! I love it! Why don’t more so-called lengthening mascaras have wands like this? This is perfect for elongating the lases from the base. The bristles are short but I think this a great advantage. A gentle sweep is all it takes to coat the lashes with mascara and it’s just one of the most effortless mascaras I’ve ever played with.

My favorite aspect about this mascara? Why its paraben-free formula, of course. I will always salute brands that attempt to remove harmful ingredients from their products. However, sometimes the removal of those ingredients can produce subar performance on the mascara’s behalf. Not the case with this one. The formula applies easily and doesn’t get too clumpy. That is, if you don’t try to push it to the limit with a 4th coat or so. It’s not a waterproof mascara but I didn’t experience any smudging or flaking. Will it last all day? Well…meh. I found it disappeared a bit after an 8-hour work day but that’s not too much of a deal breaker for me. This is still the best non-fiber lengthening mascara that I’ve come across in a looooong time.


Bare Lashes

Lashes after 2 coats


Do I recommend it?: If you like simple wands, this is the mascara for you!

Worry not! I’ve got more fabulous products from the Nuance Salma Hayek line to review. Have you tried any thing from there yet?

  • I’ve tried the lipsticks, they’re ok…. I want to try her hair products too.

  • victoria

    Wow! I’m impressed! It looks like it gave you volume as well! Especially being paraben free, it gives the results of the “chemical-laden” mascaras.

    I’ve heard the Nuance gel eyeliner pencil is very non-irritating in the waterline, must be the paraben free formula.

    Go Salma!

  • Pingback: The Mascara Bin : Clumps of Mascara()

  • I’ve tried a few things from Salma Hayeks line, and its definitely not bad. Her eyeshadows are pretty good (and the quad is uniquely shaped too). Her shampoos and conditioners are amazing!

  • I need to try her line still…

  • Rachel

    Clinique had a mascara with a wand like that years ago and quit making it. This one goes on my “To try” list!

  • Liz

    I work for a CVS in Ohio, and the Nuance products are selling pretty well, and people seem to like them. I need to try them myself still, and I think I’ll start with this mascara.

  • Pingback: we heart this - The Lipstick League – week of 5.7.12()

  • ReaderRita

    Oh, I LOVE the smaller brush! I just don’t understand these ginormous, fat brushes nowadays- you can’t do your lower lashes at all, and if you get even remotely close to your upper lashes, you smudge.
    The thin brush rocks- you can really get ALL of your lashes. (I still mourn the loss of Maybelline’s Lash Stylist…) But thanks to your review, I want to try this one. I DO wish it was waterproof, though.

  • Pingback: The Lipstick League Weekend Posts – Neons, Purples & Photo Tips | Phyrra | Beauty for the Bold()

  • I have to check it out next time CVS is having a sale on Salma :)

  • cindy

    the eye makeup remover is the best…no greasy feeling :)

  • Ambreen

    Wow a 5 out of 5! I had no idea Selma had a beauty line. I always confuse her with Penelope Cruz. Next time I go to the US I might check it out, the price is too much for me though. Love the paraben free. Btw for any Canadians reading you can enter win a Softlips prize pack Let them know I referred you, I’m sugerless20 on there.

  • Jean

    Just got a CVS coupon for BOGO FREE on Salma Hayek Nuance – so I’m gonna get this mascara & the gel eyeliner that Victoria mentioned. My first Nuance items!

  • Salma Hayek needs to divorce her billionaire deadbeat dad husband as soon as possible because he is a creep and a jerk. She can’t call herself a feminist while she stays married to an idiot who abandoned his own son. Everyone should boycott her products including her movies and television shows until she kicks the jerk to the curb by divorcing him.