Mascara Monday: Maybelline Volum’ Express MEGA PLUSH mascara

Well, well, welllllll….look who has a new mascara. It’s Maybelline! Are you surprised? I’m not, darling. When it comes to mascaras, you can always depend on Maybelline for hitting us with the latest and sometimes greatest. Looks like we’ve got another sibling of the Volum’ Express crew. I’m wondering how this one can beat The Falsies. But we’ll see, won’t we?

Price: $6.29 on
Packaging (brush wand): 3 out of 5
Overall: 3 out of 5

What It Claims: “Innovative formula and precision brush design lengthen and separate each lash for high-definition, all-day wear. Wheat protein strengthens and defines without clumping or flaking. Vitamin E conditions and nourishes for soft, flexible lashes. Panthenol prevents your lashes from becoming dry and brittle.” (source)

The Truth: Man. I think I like many of the other Volum’ Express mascaras better.

What I Loved About It: I can see how many will really like the lightweight formula. It’s perfect for those with sensitive eyes.

What I Didn’t Like: The flexible wand just isn’t cutting it, bro.

Overall: If I didn’t have a blog that was based on mascara I would have stopped reviewing Maybelline mascaras a looong time ago. Why? Because The Falsies and Great Lash LOL are two of my favorite mascaras EVER. And I think I’ve had enough mascaras from the Volum’ Express line. Me thinks Maybelline should go ahead and retire that, ya know? BUT at least this mascara comes with something new to the table. According to Maybelline, this is the first ‘gel mousse’ mascara to hit the market. At first I was all, “Nah uuuuh, Maybelline! COVERGIRL NatureLuxe was first!” But after further research, I’ve discovered that COVERGIRL calls NatureLuxe a ‘mousse’ mascara. Not gel mousse. Okay whatever. Tomato tah-mah-to.

I’ll go ahead and say it, I’m not a fan of this formula. And not because it isn’t effective but because it’s almost impossible to get insanely volumized lashes from these mousse-y formulas. And I get it: not everyone needs insanely volumized lashes. But honey, I do. And mascaras that give me less than that make me cry. True story.

The good news is, despite this mascara not being ideal for me and my needs, it works well if you’re a fan of separation and soft lashes.

The wand…

The wand looks a lot like The Falsies except there’s a bend in it that makes it flexible. No me gusta. I prefer my wands to be sturdy and stiff because I find that they give me greater control when applying. Maybelline says the flexible head shock helps with lifting the lashes. Do I agree? Meh. I get its purpose but I’d much prefer a sturdier wand. It’s definitely a preference thing though, ya know?

Despite it not being my favorite, there are several great things about this kind of formula. The consistency looks a lot like most mascara formulas so it’s likely that you won’t notice any difference until you begin applying it to your lashes. For one, the consistency is nice. It isn’t goopy, super thick or watery. It’s nice and makes applying to the lashes easy. I had a hard time noticing much of anything after just 1 coat. It took THREE coats for me to really see a difference in my lashes. That’s the thing about this gel mousse formula; because it isn’t heavy, you may find yourself staring in mirror wondering where the mascara you just applied went. It’s there! It’s just soft and faint. This kind of mascara is a makeup minimalist’s best friend. I also found it to be an ideal mascara for those who have sensitive and watery eyes. Because the formula is so lightweight, I didn’t have to worry about any flaking. Which is a huge plus. I could rub my eyes and not have to worry about any mascara particles droppin’ in ’em.

I typically wear 2 coats of mascara with this one but pushed it to the limit with 3 just to see where I could take it. It thickens up a bit but still not where I’d want it to be.

It’s not a bad mascara. Not in the least.


Bare Lashes


Lashes after 3 coats



Do I recommend it?: Sure! While it doesn’t fit my needs, if you really like lightweight mascaras whose wands give great separation, you’ll love this mascara.

Okay Maybelline mascara lovers….whatcha think about this one? Yay or nay?

  • I just reviewed this mascara as well. I personally really love it <3. I've been waiting for your opinion on it since it came out. Sucks it didn't work out for you :(

  • victoria

    Well it’s definitely a minimalist’s friend lol
    But it looks very neat and non clumpy which is great!

    Maybelline also has a really pretty line of new nail polishes I saw in CVS, check ’em out!

  • gio

    It looks lovely on your lashes, but I love mascaras that provide a lot of volume, so I don’t think this is for me. Thanks for the review.

  • I still like the old, old, double-ended Maybelline Intense XXL mascara. It’s my first, and I don’t mind it being my last. That was the greatest. I never really found any other Maybelline that is better. haha, so I kind of stopped buying Maybelline already… I don’t even have the Falsies one… and looks like I should skip this too.

  • Allyson

    I’m a loyal maybelline mascara fan. I was waiting for you to review this. after reading this i’m concerned about the formula, but I’m going to try it anyway. I love volume mascaras. .

  • Caitlin

    I’ve seen reports on many blogs that this smudges really badly. Did you have smudging?

    • Brittany

      Nope, I didn’t experience much smudging.

      • Emma

        i think the smudging comes from the different formulas. i use and love the waterproof formula and haven’t experienced any smudging.

        also kudos to maybelline for color coding the packages their formulas! no more having to return to the store because i grabbed the wrong kind. :-)

  • Thanks for sharing the pics. I think the mascara looks very pretty on your lashes.

  • I have only used a few Maybelline mascaras over the years: Before when XXL was Black&White that’s when I use it the most,I have only had one tube of it in the new packaging: Black&Gold…and I like it…I also Love the Falsies Flared,Lots of Lashes…and this new one is pretty good as well! The Mega Plush is lightweight and super buildable..leaving your lashes soft and not weighed down at all which means it holds a pretty nice curl!! I might try Maybelline: Define-A-Lash Volume and Colossal next… btw Brittany are these worth trying: Define A Lash Volume, Colossal, Cover Girl Lash Blast Volume, Revlon Photo Ready:3D Volume,CG Lash Perfection,L’ancome Hypnose Doll Lash Mascara,Diorshow Blackout Mascara….

  • I heard it was just “OKAY” ….Im sticking to my falsies…

  • Kristanna

    I like the formula and works well with lash primers but the brush DRIVES ME CRAZY! Its like a wet noodle. I was like is this a joke?! I couldnt get it into the lash line or control with a stiffer wand.

  • I haven’t tried this one but it looks promising. I am in LOVE with falsies though!

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  • TaLisa

    I have to say I do like that this mascara is really light & doesn’ t make lashes feel hard, however, I’m not that impressed. It doesn’t give me the volume I expected & I’m not feeling that flexible wand. I think I’ll go back to my Falsies or I might try Great Lash (LOL).

  • kay

    is it similar to the maybelline full n soft?

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  • Maybelline always giving us a good beauty products like this. Good review! Thanks!

  • Purchased this mascara based on your review about two weeks ago and I’m having a shameless love affair. I’ve been using Maybelline’s Full n’ Soft (Brownish Black) for years and it was great to step away from my usual fix and try something new. It hasn’t flaked on me, no clumps, feels so soft to the touch, and the Blackest Black shade really brings out my eye color. Thanks so much for pointing me in the right direction. <3

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  • Lovely post, I really need to try this mascara out! I just did a full review of a few of my favourite Maybelline mascaras on!