Mascara Monday: Physicians Formula Organic wear 100% Natural Lash Boosting mascara


It’s been a very long time since I’ve reviewed something from Physicians Formula. I think the last thing I featured was their amaziiiiiing and super cool lipgloss that lights up. And I am still using it. I’m serious. It is currently taking up residency in my makeup bag. I know how to be a faithful makeup user. Hmm mmmm. Anywho, they’ve got a a new mascara on the scene and I’ve had my up’s and down’s with PF’s mascara’s. Let’s see where this one stands…



Price: $9.95 at drugstores and at
Packaging (brush wand): 2 out of 5
Overall: 2 out of 5

What It Claims: Per packaging…



The Truth: It kinda sucks. I know, I know. I hate to say it but y’all want me to be honest, don’t you?

What I Loved About It: I also adore PF’s packaging. Especially their mascaras. So cute, right?

What I Didn’t Like: It’s like a lot of PF mascaras in that a few hours after you apply it, it just disappears. Freaky.

Overall: Oh boy. Let’s go ahead and get this over with. Reviewing this mascara will be like quickly ripping a band-aid off. I just want it to be quick. First, let’s talk about about some of the awesome qualities and claims about this mascara. Ready? According to, this mascara rocks because of the following reasons:

-Hypoallergenic. Fragrance free. Ophthalmologist approved. Gluten Free.
-100% of the Total Ingredients are from Natural Origin.
-44% of the Total Ingredients are from Organic Farming.
-100% saw enhanced lashes INSTANLY!
-1st Ever 100% Natural Lash Boosting formula enhances the appearance of lash length, thickness and volume for dramatic lashes instantly and long-term.

100% out of how many? These are the questions I have when I see percentages. But anyway…those are some serious claims, uh? I’ve got to give it up to Physicians Formula because when it comes to omitting a ton of yucky stuff from their products, they’re good at that. If, of course, you care about that sort of thing. But when it comes to performance this mascara sucks and that makes me sad. I can blame part of the suck-age on the wand.


No, it’s not horrible and yes, I’ve seen worse and it’s not its size that bothers me. It’s those super itty bitty teeny tiny bristles. They are SO small. Ridiculously small. Even if you’ve got super long lashes, getting this wand to the base of your lashes will be quite the challenge. And it’s a time-consuming challenge that many of us who like to spend no more than 10 minutes on their makeup have no time for. If you can manage to coat those lashes with mascara, you’re left with a wee of thickness to the lashes. And just a wee bit. Lengthening was meh and I saw a little more volumizing. Enough volumizing to make me nod me head and say, “Hmm. Not bad.”

Hours later, though, I’d glance in the mirror and notice that I didn’t have no any mascara. None. The mascara simply did a disappearing act. This doesn’t surprise me. It has happened before with many natural mascaras. They aren’t always the best with longevity. I’m not sure what ingredient(s) it is that helps mascaras stay around longer but without it, wearing a mascara is almost point-less. I’ve experienced natural mascaras that actually stick around longer than a few hours without flaking or smudging away but I can’t say the same about this baby.

It’s a shame too because gosh…ain’t it cute?


Bare Lashes



Lashes after 2 coats



Do I recommend it?: Nope. It simply won’t stick around. And I’m pretty sure it would do worse in super hot and sticky environments.


Any natural mascara lovers in the house? Have you ever experienced this before?

  • Jacqui

    Wow. I’m surprised you didn’t recommend it, given that your lashes look SOOO pretty with that mascara on. To each, his own, though. I know some people like a lot of lashes and some not…. My eldest loves a ton of lashes, for example, and is a self-confessed “mascara whore”, lol. 😉 She’ll be 21 in a few days, in case you think I’m talkin’ about a 5 year-old or somethin’, lol. Anyway, I prefer the more natural-look of Maybelline Great Lash mascara…so I guess that’s why I like the look of this one on you so much. Your lashes are all separated and when I look at them, I see really pretty lashes, instead of mascara. I think the mascara gave you length and definition as well as the separated, no-clump-look. It’s really a shame it didn’t last though. I’ve never had that happen to me with a mascara, but I’ve also never tried a “green” mascara.

    Well, nothing lost here…you got a really pretty shot of your lashes, if nothing else. :-)

    • Brittany

      Yeah, the longevity is the WORST. Doesn’t matter how good a mascara looks if it disappears after a few hours. :(

  • victoria

    This would be good if your teen wants to wear makeup and you want to keep them looking natural/not too made up!

    • Brittany

      Yep. Very true!

  • Jacqui

    It’s a shame it didn’t work out for you, because I’d be curious to know if you it would have made a difference with your lashes over time.

    • Brittany

      I knowwwww. If I didn’t review a new mascara every week, I’d love to see how well they’d work over a span of 2-3 weeks or so.

  • Sammi

    I can’t say anything on the longevity, since I haven’t ever tried it for myself, but your lashes so beautifully natural there! It’s not a show-y mascara, but it seems like it would work for girls who want a natural I-didn’t-even-try look.

  • To me it looks like you’re not wearing any mascara at all. I almost picked up a PF mascara this weekend, glad I skipped it.

  • kt

    I have a different version of PF Organic Wear mascara and I love it because it is literally the only mascara I can wear that I don’t want to rip my eyelashes off. I am horribly allergic to something in mascara. I don’t have a problem with it disappearing on me… in fact I wear it all day and it sticks until I take it off. My problem is that it doesn’t seem to “dry”. It always stays soft and if I rub my eyes even the smallest bit I end up with mascara on my cheeks.

    I read your blog occasionally and am a facebook fan and I just decided to come look through your organic tag to see if I can find something that is more smudge proof yet non-irritating. A water proof organic mascara would be the most amazing thing ever… but I think that might be a cosmetic oxymoron.