Mascara Monday: Hard Candy Flat to Fab Lash Building mascara

| January 28, 2013 | 9 Comments

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Soooo, I’m just a wee embarrassed at how few Hard Candy mascaras I’ve reviewed. There is really no excuse for this because not only do they have quite a bit to choose from but they are freakin’ cheap too. Ahhhh well. Better late than never, I suppose.

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Price: $7 at Walmart and Walmart.com.
Packaging (brush wand): 4 out of 5
Overall: 3.5 out of 5

What It Claims: “Flat, lifeless lashes need a lift? Create dramatic volume and curl with Hard Candy Flat To Fab Lash Building Mascara. Lashes will immediately be taken from flat to flab with this long wear instant curling and volumizing mascara.” (source)

The Truth: I’ll tell you one thing…Hard  Candy knows how to make some eye popping mascara wands.

What I Loved About It: Yeah, I’m still head over heels in love with this packaging yo. And the lengthening is pretty nice.

What I Didn’t Like: It had the potential to be an awesome mascara but it fell short somewhere.

Overall: Well hellllloooo Hard Candy. I get so many emails to review their mascaras and I just forget to do so. I don’t do much shopping in Walmart and to my knowledge, that is about the only place where you can physically purchase their mascaras. But I’m on my A-game and got a few of their mascaras to review so I’m on it now! Let’s rap about the wand…

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Preggo brain (which has morphed into mommy brain) has me forgetting what popular mascara has a wand like this. I’ll give an e-star to anyone who can figure it out. We’ve definitely seen wands like this before and as funky and unique as they look, I don’t find that they are particularly useful with applying the mascara. Which isn’t a good or bad thing. Good news is you can still effectively go from root to tip with this wand without many problems. Surprisingly, the tip of the wand did a great job at getting those inner corners. Usually wands like this have big nasty globs of mascara at the end but nope, this one was great at only distributing a bit of mascara at the top of the wand. Woot!

Performance-wise, the mascara says that it’s going to give us curl and volume. Well, you know how I feel about mascaras that say they can help with curl. I believe the only way to see true curl in your lashes is to actually curl your lashes first. That is, if you aren’t one of those lucky kids who was already born with naturally curly lashes. So yeah, volume…the volume is just so so. Not good. Not bad. Not groundbreaking. Not horrible. This was a bit of a surprise because the formula was nice and thick. I applied 3 coats and by the 3rd coat, I still wasn’t impressed. I had a bit of lengthening and it was pretty impressive.

But what did impress me about this mascara was its ability to hold up throughout the day with zero flaking and smudging. Yasssss. That’ll win me every time. So yeah…so so volume and length but longevity rocks!

 

Bare Lashes



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Lashes after 3 coats


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Do I recommend it?: Meh. I’ve seen better Hard Candy mascaras but if you’re big on lengthening mascaras, this one isn’t too bad.

Have you tried any Hard Candy mascaras?


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Category: Eyes, Mascara Monday

Disclosure : This post may contain a sample product sent for post consideration. For more information about Clumps of Mascara's Disclosure Policy, click here. .

Comments (9)

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  1. Ishah says:

    I always look at the Hard Candy display, but never end up buying anything. This mascara isn’t really prompting me to do so either :( any reccs for Hard Candy stuff?


  2. I like the photo with the mascara’d & not-macara’d eye; it makes it really easy to see how well the mascara works. Thanks for the review!
    Emi at Project Swatch recently blogged about New 2013 Physician’s Formula Bronze Booster Review & SwatchesMy Profile

  3. Yasmin says:

    I’ve never tried any Hard Candy products! I think I have one of their nail polishes lol but of course I haven’t used it yet :P
    Yasmin recently blogged about Color Club Halo Hues- Angel Kiss Swatch & Review!My Profile

  4. Jasmine says:

    I haven’t tried anything from Hard Candy quite yet. But my Wal-Mart never seems to have the new stuff! When they do..the display has been ransacked!
    Jasmine recently blogged about Make Up For Ever Technicolor Palette Review, Swatches, PhotosMy Profile

  5. Terra says:

    another one with a wand similar is the Fairy drops scandal queen mascara

  6. Phyrra says:

    I like the packaging. Your results are pretty good though, between the non-mascara and the mascara.
    Phyrra recently blogged about Magic Aura with Sugarpill & Urban DecayMy Profile

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