The Makeup Show LA: Drugstore Stalking, Installment 2

Welcome back to another installment of my experience in Los Angeles for The Makeup Show LA. In the first post, we talked a little bit about The Makeup Show’s background and purpose. Let’s take a brief intermission to talk about drugstore stalking in the City of Angels.

When I lived in LA. I enjoyed nothing more than taking the 204 bus from the corner of Slauson and Vermont allllll the way down to Beverly Blvd. Before heading to the Beverly Center, I would always attack the Longs Drugs store off of Beverly and LaCienga. Longs Drugs has had a major facelift since the last time I visited.

[NOTE: While the Blackberry can save lives and make traffic lights turn green when I need it to, what it doesn’t do too well is take decent pictures. Please excuse the fuzziness.]

For one, the beauty aisle is wider and a lot more attractive.


No more

fighting bumping into fellow customers to grab your favorite on sale items. And wow….wood floors? Longs sure knows how to make a girl feel special.

If you can make your way through the beauty aisle, you will eventually run right smack into a beauty consultantation corner. Wait a second….is this Macy’s or a drugstore?


Of course these brands are a little more expensive than your Olay Complete moisturizer but it is great that the option is there. And besides, this is Beverly Hills. Spending $80 on beauty products in a drugstore is probably the norm.

And what is that I see? Hair products that require you running down a sales associate to get a key?


These babies aren’t behind glass for nothin’. These salon-sold products are also sold at Longs Drugs store locations.

I did a little research (see how much I love, yall?) and found an article from Reuters.com about an opening of a Longs Drugs in Carpinteria, California. It said the following about the Beauty Department,

“The beauty department is designed to encourage customers to spend time browsing, testing and touching the skin care and cosmetic product offering.” (source).

The more attractive the beauty department looks, the more time you will spend there. And the more time you spend there, the louder the items scream out at you. And the louder they scream, the more you buy.

By george, I’ve got it! It makes perfect sense. I’ve heard that this is going on at Walgreens store locations, as well.

Do you think that “beauty department” in drugstores will make you want to spend more? Did you neighborhood drugstore take a turn for the better? I’d love to know!

Until next time….

Amor de Lacquer: MAC’s Peppermint Patti



Welcome to another post of Amor de Lacquer….the series all about nail polish and nail care! Send me your requests, suggestions and ideas to Brittany@ClumpsOfMascara.com.

How crazy is it that my last two MAC purchases have been nail polishes? Could it be that I am more into nail polish these days than eye shadows, glosses, liners and blush? Maybe. But I am having so much fun playing around in another area of beauty.

I am in love with MAC’s Peppermint Patti nail polish. It looks absolutely divine! I have gotten quite a few emails about this polish and how it looks on brown skin.


As pretty as it may look, the application was just awful. It took a good three coats. Like most creams, it is streaky but I also found that it was a little watery as well. It wasn’t fun to put on but it being so beautiful on my nails made up for it. As soon as I take China Glaze’s Caribbean Blue off of my toes, good ole’ P.Patti will go on. I think it is a beautiful Spring color.

My eyes may have been playing tricks on me but when I first saw Peppermint Patti, I thought for a quick second that it may look a little like China Glaze’s For Audrey. Opps! I was way off.


(first 2 nails are P.Patti, the ring finger and pinky are For Audrey) Peppermint Patti is more green whereas For Audrey is more blue. They look nothing alike and both are total must haves, in my opinion.

You can get Peppermint Patti at any MAC store or counter. It is currently sold out online.

Polish Pretty,

Beauty Challenge: Women’s History Month

Guess what, family?

There is another Beauty Challenge in the blogosphere! Every so often us beauty bloggers like to come together and do beauty challenges. Aside from giving us the opportunity to be creative with make-up, it also a) allows us to come together as a community and b) acknowledge historical people/moments. The last Beauty Challenge, Politically Pretty, was such a big hit. Kia from Yummy411 and I hosted the challenge and had over 25 participants post looks that were Election 2008-inspired.

This Beauty Challenge is Gangstarr Girl‘s idea. In honor of Women’s History Month. What Gangstarr Girl says about the challenge,

“The Women’s History Month Beauty Challenge and it’s where participants take a make up look from a woman they admire (she can be anyone from mom to a celebrity but the woman has to be in a picture that displays the look) and recreate the look with her own flavor. On the day of posting, participants will post a pic of their heroine’s look along with a pic of their recreation of it.”

If this isn’t appropriate, I don’t know what is!

If you are interested in participating, leave your name either in this comment box or over at Gangstarr Girl by Thursday, March 26, 2009 so that we know you are participating. We will announce participants the following day. You can also email me at Brittany@ClumpsOfMascara.com.

Deadline to post FOTDs is Monday, March 30, 2009!!!!! That means participants not only post their looks on March 30th, but also provide links to the pages of other participants as well. You can see an example of this by the “80’s challenge” link above.

What if I don’t have a blog?

You can still participate. Of course you would have to email your photo(s) and statements to us. And then we would showcase them in a separate post on March 27, 2009. Please make sure to send us your photo(s) and snippets by Thursday, March 26!!!

Mascara Monday: Lash Control-Volume

Happy happy Monday, family! Mascara Monday took a little break last week but we are up and running again and excited to bring you another mascara review.

Here is a brand that focuses strictly on mascara. I was able to meet with Jennifer from Lash Control at The Makeup Show LA and I had a wonderful time chit-chatting with her about all things mascaras. Of course I had to try one of the mascaras from Lash Control. I chose the lady in purple who represents volume.

Soooo….did it work?

Lash Control-Volume

Price: 2 out of 5 ($20 a little steep for the average mascara)
Packaging (Brush Wand): 5 out of 5
Overall: 4.5 out of 5
Bold
What it claims: “The mascara comes with a fitted, snap-down vinyl “baggie” for added protection inside your make-up bag. The extra inch of distance provided by the flexible wiper offers another barrier to air and foreign particle contact with the formula which make the mascara perform better and for a longer period of time.(source)

The truth: Wow! The squeezable tube is pretty cool. No more globs of mascara coming out of the tube.

What I loved about it:
I love the wand. It makes mascara application easy and effortless.

I also liked how weightless two coats of mascara felt on my lashes.

What I didn’t like:
I wish I would have achieved a little more volume.

Overall: Lash Control is a mascara brand that has mascaras specifically for certain needs. Need a waterproof mascara? They have it. Desire curl? They got you covered? Seeking length? Look no futher. I am glad to see a mascara company that tries to cover all of the issues that we have with mascara application and performance. The “flexible wiper sleeve” is incredibly useful.

In the past, I have gotten so irritated with mascara wands that pull out TOO much mascara. You end up having to wipe it along the edges of the mascara tube or wipe it on a tissue. Both actions are unsanitary so in a sense this mascara is helping you keep the germs at bay as well as allowing your mascara to last a little longer.

The idea is ingenious and it works flawlessly.

As far as the mascara, I wished that I got a little more volume. Just a tad bit more. But I won’t complain too much because what I got after only two coats is absolutely beautiful!

Lashes without mascara
(did not curl lashes)

Lashes with 2 coats of mascara


Check out a video of Jennifer from Lash Control! She explains how Lash Control works.


Jennifer from Lash Control from Clumps of Mascara on Vimeo.

Would I recommend it?: Absolutely. It is innovative and it works!


What do you think? Would you like to try this mascara? How cool is the squeezy-middle? I love it! You can get this mascara and more at the Lash Control website.

Enjoy your Monday, family!

Always,

Too Faced’s Vintage Super Sale

Happy Saturday!

Ohmigoodness….I just had to share this one with you, readers. One of my favorite cosmetic companies, Too Faced is having a crazy sale right now.


I just took a peek and saw eyeshadows for $5.oo! They are normally $16.00. Get your shop on this weekend at Too Faced.

Enjoy your Saturday,

FOTD Friday: Little Sister Edition


Happy Friday, beautiful people!

This week flew by like crazy. Is it just me or is it extremely difficult to get back into the swing of things after a trip? When it should be 3:00 p.m. it is really only 11:00 a.m. Exactly how does that happen? Is that some cruel trick that time plays on us?

Those are obviously rhetorical questions. But speaking of time, who remembers being 19? I do! It was 5 years ago and I was not as jazzy as my little sister (Courtney, you can pay me later for that compliment). I certainly wasn’t into make-up. My sister is taking over FOTD Friday this week to show you some of her best looks.


A sweet swipe of shadow over the lids is perfect for the young adult who wants to be chic and sophisticated without looking too grown.

A dab of gloss on the lips and what more does she need?

Me at 19 years old?


Yes yall…my brows have always been butchered. Only recently have I gotten them under control. HA!

Did you wear make-up at 19 years old?

Let me know in the comments.

Happy Weekend!

…..and Courtney too.

Beauty Bee-haviors: Celebrity Influences

Welcome to another post from the Beauty Bee-haviors series. In this series we have open discussions about any and everything in the beauty world.

Are your hairstyles, fashion or beauty
looks inspired by celebrities?

As for me….I wouldn’t say so. I can’t think of any one celebrity whose look or hairstyle I admired to the point that I wanted it for myself.

Okay, I’m kidding.

I would LOVE to have locs like Lauryn Hill’s.



And back when I had an afro, I absolutely loved Angela Davis’…


I was almost there.

Almost.

But I digress….Any celebrity styles and looks that you admire?

Tell me!

(source 1) (source 2)

The Makeup Show LA: Background, installment 1

My coverage on The Makeup Show LA is finally is motion. My goal is to give you so much news, show you so many pictures and provide enough video footage that you feel like you were there.
“Wait a minute B…what exactly is The Makeup Show?”

Oh. Good question. Per The Makeup Show LA website:

“The Powder Group and Metropolitan Events are pleased to announce the launch of an event that we have been waiting for two years to become a reality – The Makeup Show LA!

On March 15 and 16, 2009 the makeup industry will come together to celebrate the craft of the professional makeup artist for the first time ever – at the global epicenter of entertainment and glamour – Los Angeles.
Like The Makeup Show NYC and Miami, The Makeup Show LA will be a pro-artist event for everyone in every area of the makeup industry. We’ll deliver the same pro-driven, artistically inspired, celebratory energy of The Makeup Show to the west coast, and bring together your top brands and inspirational artists and educators for two amazing days of community, career and craft building.
It’s the west coast must-attend event for anyone in the business of makeup and beauty.”

What do you have when you throw in some celebrity make-up artists, the world’s top beauty brands, cosmetology students and crazed beauty bloggers?
THIS

THIS

…and a little bit of this.

The Makeup Show is about education, inspiration, creativity, networking and fun. Every attendee had a passion for beauty. From watching celebrity make-up artists in action to ogling over products from your favorite beauty brands, there truly is a certain kind of presence surrounding the people at The Makeup Show. And I felt like I was fitting in perfectly.

There you have it….the background of The Makeup Show. Stay tuned for the next few installments.

Bringing you the best,