Welp, here we go…finally. My review of the very awesome Avon Mega Effects mascara. I’ve got a lot to say about this kid. But of course I would. I mean, it’s not everyday you see a mascara like this. I soooo didn’t see this coming. No offense Avon, but when it comes to dynamite mascaras, I wouldn’t think to turn to you. That didn’t hurt, did it? My bad. You know what I mean. Yes, of course…Avon is a great beauty brand but I wouldn’t exactly call them innovative. Welllll, honey, this mascara is single-handily changing the game. Yeeeep! I was so exactly that I received a sample of this to review.
Price: $10 from Avon.com.
Packaging (brush wand): 3 out of 5
Overall: 5 out of 5
What It Claims: “This breakthrough mascara provides 24-hour volume, leaving lashes darker, denser and more dramatic. Get ready for a corner to corner lash transformation with our first ever Wonderbrush. “ (source)
The Truth: It’s the most interesting mascara that I have ever used.
What I Loved About It: It is so easy to tote around.
What I Didn’t Like: It takes some time to really get the super lush lashes.
This is going to be a pretty lengthy review so for those of you that just want to get to the point, I’ve broken down the review in Pros and Cons.
-It’s affordable. Only $10!
-It makes applying mascara to the bottom lashes super easy.
-It has a fantastic build-able formula.
-Ideal for traveling. It’s so small and compact!
-While not waterproof, I found it to be a pretty sturdy long-lasting mascara.
-It’s perfect for those with super small and wonky lashes.
-It really helps brings those lashes out.
-It can look rather intimidating.
-The wand may be difficult to hold for some.
-Excess mascara comes off each time you pull the wand out.
-There’s a learning curve that busy mascara lovers may not want to deal with.
-The mascara has more separating power than volumizing power.
-You have to squeeze the tube to get the wand out and that can be a bit tricky.
Overall: I first learned of this mascara when my girl Lianne of The Makeup Girl showed it off on Instagram. Her picture had me at hello I just couldn’t wait to get my hands on this baby. And now she’s here. Is it love at first sight? Not exactly. But I gave this mascara a 5 out of 5 for a good reason. It’s just that awesome. Even if it’s not perfect. First let’s talk about the so-called wand.
Avon calls this their Wonderbrush. What makes it unique is that it is able to adjust in multiple angles. It’s pretty cool because you are really manipulate this wand to get every single lash on both the top and bottom rows of lashes. It also does a great job at getting those inner corners. The plastic bristles are stiff and long enough to sweep through the lashes effectively. However, the handle of the Wonderbrush is short. Very short. I found that it was easiest to use 2 fingers (my pointer and my thumb to apply the mascara. It’s tough for someone like me who has bad nerves. Trial and error will eventually help you find what works best but I struggled with application for quite some time.
Also, when removing the Wonderbrush from the tube, I ended up with a ton of mascara residue. Getting that brush out is already a bit tricky (you have to squeeze both sides of the tube) and once you do, you’ll see way more mascara than you’ll want to use on the brush. Sweeping it on the side of the tube isn’t BAD but not always ideal.
Now for performance – it rocks! If you’re looking for a mascara that will last all day, this is your girl. She really doesn’t budge but managed to move easily with eye makeup remover. The longevity is my favorite aspect about this mascara. Volume and length were decent. Not impeccable but I did get a nice set of lashes that stood out. The more you apply, the more va-va-voom factor your lashes will get. I got a good 4 coats without having to worry about clumping.
Lashes after 2 coats
Do I recommend it?: Absolutely! Especially if you are looking to try something fun and interesting in the mascara world.
So yes. I adore this mascara. Mainly because I think it is crazy innovative but also because it just works really well. I should be available on Avon.com later this month. Think you’ll try it?