Mascara Monday: Almay One Coat Dial Up mascara

One of the best things about reviewing mascaras is trying to guess what brands are going to think of next to get us to buy, buy, buy. I mean, who would have thought that vibrating mascaras would ever be the IT thing? Well, kids…I didn’t see this one comin’. A mascara with dials!

Think I loved it?

Almay One Coat Dial Up mascara


Price: 5 out of 5 (I got it for $7.99 at Target)
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5

What it claims: 
Per the packaging…
The truth: Wait, I’m confused. Exactly HOW is this supposed to work?
What I loved about it: The wand kinda rocks! 
What I didn’t like: For starters, the packaging doesn’t tell you a thing about how this mascara works. I find the concept interesting and gimmicky but to leave the consumer wondering what to do is just a total fail, in my opinion. At least tell us on the packaging how this works, Almay! 
Overall: The concept seems simple enough. Within one mascara tube, you can get three effects: full, fuller, and super duper full lashes with the simple click of the dial. The move from 1 to 2 and 2 to 3 and back is easy. You won’t have to do much tugging of the dial.
Q: So how does turning the dial give you greater volume?
A: I know, right? I wondered the same thing when I first saw the commercial. Which, by the way, was insanely vague. As you go from Dial 1 to Dial 2, the hole of wand widens. It gets even wider when you turn to Dial 3. As the hole gets wider, more mascara ends up on the wand. More mascara on a wand means more mascara on your lashes, which=volume. Yes, mascaras have equations…work with me, kids. 
Q: So B…do you think this works?
A: Actually, I do! It’s a pretty genius idea. IF, and only IF you stick with the one coat rule and don’t cheat. You go against the point of this mascara if you apply three coats on Dial 1. But since I believe the average mascara user, applies more than one coat, the goal of this mascara may fail among many.
Q: What about the quality of the mascara?
A: Well…it’s just so so. I experienced flakiness throughout the day. By the end of the day, the mascara was practically gone with the wind. Womp. The formula also felt different. My lashes weren’t stiff. In fact they were soft. Too soft.

Lashes without mascara
(did not curl lashes)
Lashes with Dial 1 



Lashes at Dial 2



Lashes at Dial 3


Would I recommend it?: Umm….only if you feel the need to play around with a new mascara. Chances are your favorite mascara is better. But I am giving it a 3.5 because I think the idea is pretty cool.
Have you tried this mascara yet? Whatcha think?
ETA:
Well, I get a D+ in Mascara History 101. After receiving several emails from readers, it turns out that this “dial” concept is not new. It made its debut in the 80’s among brands like Maybelline. Check out this commercial.

A crazed mascara reviewer,
My page on hellocotton

Mascara Monday: tarte multiplEYE natural lash waterproof mascara



Lately I’ve been getting a TON of requests for green mascaras. And by green, I mean mascaras that don’t contain those yucky parabens and the like. I’ve got a nice little list of natural mascaras and here’s another kid to add to the bunch. If anyone knows how to make eco-friendly, green cosmetics, it’s tarte!


tarte multiplEYE natural lash 
enhancing waterproof mascara

Price: 2 out of 5 ($24)
Packaging (Brush Wand): 3 out of 5
Overall: 3.5 out of 5


What it claims:
“Our new multiplEYE™ natural lash enhancing waterproof mascara is perfect for those wanting to fortify lashes while increasing the appearance of lash length and growth. “ (source)

The truth: It does pretty good in the volumizing department.

What I loved about it: Totally love the following:

formulated without mineral oil & petrolatum
formulated without paraben
cruelty free
formulated without synthetic dye
formulated without synthetic fragrance
dermatologist tested
clinically tested
What I didn’t like: The wand isn’t the best thing kicking.

The mascara tends to gather at the tip of the wand and gets all gunky. And the bristles aren’t as stiff as I’d like them to be. That makes root to tip application challenging. And if you apply more than one coat, go ahead and prepare for the clumps.

Overall: This mascara is the first and final step of 3 products that promise stronger and longer lashes. Step 1 is the Natural Lash Enhancer ($65) and Step 2 is the MultiplEYE primer ($22). If you wanted the trio, you’re looking at paying over $100. I’ve seen lash growth serums that cost that alone so as far as pricing, I don’t think tarte is too far off. Keep in mind that a mascara like this is intended to be used with the other two products over time for maximum results. Due to my inability to review mascaras for months at a time, I’ve only been reviewing for under two weeks and did not notice a difference in my lashes’ length or condition. My review is based off of the mascara’s application, everyday wear and performance.

I’ll give it up to multiplEYE! It does darn good in the waterproofing department. Which, of course, makes it a perfect summer mascara. Especially for ladies who sweat on a dime; such as myself. Volumizing was good, but not incredible. I tried to push it to the limit and get two coats but this mascara seems to work best with only one coat. It doesn’t flake or smudge. If I wasn’t a regular mascara user, I’d be inclined to use use it overtime to see the results. But man…I’d love some extra length.


Lashes without mascara
(did not curl lashes)

Lashes with 2 coats of mascara

Would I recommend it?: Sure ’nuff!

Have you tried this mascara yet? Whatcha think?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton

Mascara Monday: Lancôme’s Définicils Precious Cells mascara giveaway!!

Hi lovelies!

With me being sick and all, I just didn’t get around to reviewing any mascaras. But don’t you worry, mon…I’ve got a lil’ somethin’ somethin’ for ya.

TWO lucky ladies will have the opportunity to score Lancôme’s Définicils Precious Cells mascara.

Remember when I reviewed it here? I’m still lovin’ every bit of it and my friends at Lancôme want to treat TWO lucky Clumps gals with the opportunity to try it out.


Leave a comment telling me your favorite Lancôme product 
(if you can choose) AND your email address in THIS POST ONLY.

Zee Rules:
-International friendly! From London to Liberia and from Tallahassee to Thailand!

-Contest ends  Monday, July 19, 2010 at 12:00 pm EST
-Have you won a giveaway within the past 6 months? Give someone else a chance, homie. 
-Winner will be selected at random
-Family members/personal friends of B are not eligible
-In the event that a winner does not respond in 3 days, another person will be selected

Ready, set…go!! If you have any questions, email me at Brittany@ClumpsOfMascara.com. Good luck!

My page on hellocotton

Mascara Monday: NYX Doll Eye waterproof mascara

It only took 600 years but I am finally reviewing this mascara!

NYX Doll Eye mascara
Price: 3 out of 5
Packaging (Brush Wand): 5 out of 5
Overall: 3 out of 5


What it claims: “
Doll Eye mascara offers the latest advanced mascara formula for perfect all-around full lashes. Contains natural oils, vitamin E and fibers to extend and protect lashes.” (source)

The truth: It’s average.

What I loved about it: The wand was pretty groovy. It’s not original but helps with lengthening and separation.

What I didn’t like: While I like fiber mascaras, one of their flaws is the flakiness they tend to give you after you’ve coated your lashes. This isn’t the case with ALL fiber mascaras but it is certainly the case with NYX’s.

Overall:  Fiber mascaras ain’t for everybody. I think they are best suited for ladies who have short ladies. Small strokes and few coats are key for fiber mascaras. And if you have have super sensitive eyes, they may not be the best for you because of the flakiness. Doll Eye does well with one coat but I didn’t find it to be spectacular. The volume was so so but the lengthening wasn’t where it should be for a fiber mascara.The best thing about it is the removal process–simply wet the lashes, massage them and it’s off! It’s like magic!


Lashes without mascara
(did not curl lashes)
Lashes with 1 coats of mascara

You can purchase it for $9 anywhere NYX Cosmetics products are sold. 

Would I recommend it?: Nope. While, it’s not a bad mascara per se, I didn’t find it to be one that I would purchase again.

Until next Monday…

A crazed mascara reviewer,



My page on hellocotton

Mascara Monday: Smashbox Hyperlash mascara



Just in time for summer, Smashbox debuts their newest mascara. Let’s see if this baby is worth packing for your summer getaway.


Smashbox Hyperlash mascara

Price: 4 out of 5
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5


What it claims:
“Rev up your lashes with this high intensity all-in-one mascara that lifts, lengthens, volumizes and defines. The unique dual applicator has a brush on one side and a comb on the other for beautifully full, amazingly long, clump-free lashes in seconds. Naturally derived peptides and antioxidants help protect and repair, while rich pigments bind to lashes for an ultra-dramatic look. “ (source)

The truth: Not bad. I am totally loving the wand.

What I loved about it: Check out the amazing wand!

While the teeny tiny bristles may be TOO tiny, I think they are perfect for separating and elongating the lashes.

What I didn’t like: I would have liked a little more volume and length before it got a wee bit clumpy.

Overall:  Mind if I vent for a quick sec? A light bulb recently went off when a YouTube subscriber left a comment saying something like “I don’t know why people complain about a mascara clumping when they’ve applied 3 coats.” By george, this is true! Not all mascaras are build-able and are meant to have more than 1 coat. Such is the case with Hyperlash.

First, let’s talk about one of the things that I love about Smashbox.

Enough said. Very rarely do we run into a higher-end brand that gives us paraben free products; namely mascaras. The majority of their products are gluten-free and they are a brand that consistently supports organizations like Food for the Poor and Children’s Miracle Network. Yay to them! If you are looking for a green-conscious, world lovin’ brand that makes great products, Smashbox is it!

Back to Hyperlash…I think it does well. I think the comb wand performs beautifully but while testing it, I had no idea that it had 2 functions.

I was confused at what I was supposed to DO with Step 1 and Step 2 but I think it does provide a good amount of volume. Length? Hmm….not as much. This is a great mascara for someone looking for a natural lash look. It’s perfect for long wear because it does not flake or smudge throughout the day.

But don’t overdo it with more than 1 coat. You may be able to get away with 2 but a 3rd coat will definitely send you packin’ over to Clumps City.


Lashes without mascara
(did not curl lashes)

Lashes with 1 coats of mascara

You can purchase this baby for $21 at your nearest Smashbox counter or online.

Would I recommend it?: I do if for none other reason than it’s paraben-free formula. I do wish it gave more length but it’s a great mascara for ladies who don’t desire a whole heap of lash drama.

Any Smashbox mascara lovers?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton

Mascara Monday: Maybelline The Falsies Volum’Express mascara



Good ole’ Maybelline is gracing us with another mascara. If you ask me, I don’t think Maybelline can do much wrong when it comes to mascaras. I haven’t run into one that was just horrible. Think this one will be an exception?


Maybelline The Falsies Volum’Express

  
Price: 5 out of 5 ($7.99 and I’m sure you can catch it on sale too. )
Packaging (Brush Wand): 4 out of 5
Overall: 5 out of 5


What it claims:
“Patented spoon brush and Kera-fiber formula instantly build 8x more volume without clumping to complete the false lash look”. (Per packaging)

The truth: Another winner!

What I loved about it: It gave amazing volume and length. I love how dark my lashes are.
What I didn’t like: I can show you better than I can tell you.

Maybelline Colossal was the same way. In fact, the stopper that I had in Colossal completely popped out. It’s not a good look but the outcome of the mascara totally made up for it.

Overall:  First of all, can we talk about that beauty that is the packaging? How gorgeous is that magenta? If it were a gloss it would be NYX’s African Queen. Look at me going off topic. Focus B Focus!! Okay…so with a tube this big, you would think that the wand would be just as large as Colossal’s, but it wasn’t.

The wand almost reminds me of Lash Stiletto‘s. And that’s a good thing. It makes for great separation. The only issue may be with the control. If you aren’t used to holding a wand this large, you may struggle with initial application. Practice makes perfect in this regard.This is one mascara that really needs only one coat. I applied two but of course that brought up the clump factor. Which isn’t THAT bad but still…who wants clumps of mascara. Hahaaa! Get it?

I’m hoping that Maybelline soon comes out with a waterproof version of this mascara. It’s a washable mascara so it removes easily but smears away when I wipe my eyes during a work-out.


Lashes without mascara
(did not curl lashes)


Lashes with 2 coats of mascara

Click here for my video review.

Would I recommend it?: Well, of course. Maybelline is affordable and easy to find and you will get amazing results with this mascara.

Another winner, kids. Have you tried this one yet?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton

Mascara Monday: MAC Opulash mascara

I feel ca-ra-zy for  posting a Mascara Monday on a Tuesday. But better late than never, right? This past weekend I was vacationing in Savannah, Georgia (post coming soon!) and completely forgot to draft a post. Please forgive me, darlings. Let’s get this show on the road. Allow me to introduce you to…


MAC Opulash mascara

  
Price: 3 out of 5 ($14 at MAC counters, stores and online at MACCosmetics.com)
Packaging (Brush Wand): 2 out of 5
Overall: 4 out of 5


What it claims:
“Big, fat, bouffant lashes. Dramatic density and curl achieved with a giant brush. Fibres go in all directions for a thick, rich, even application. No clumping. Long-wearing formula, up to 15 hours, quickly thickens lashes, root to tip. Contains natural beeswax”. (source)

The truth: Ah crap…not one of those enormous wands.

What I loved about it: It gives rich and dark lashes with only one coat.
What I didn’t like: That stupid wand. I mean, look at this…

It isn’t the worst I’ve seen but I had such a hard time bringing this through my lashes. Wiggling didn’t work because I ended up smearing it all on my lid. And small strokes don’t get enough of the mascara on my lashes. I don’t know WHAT to do!

Overall:  My homegirl friend who happens to be a MAC Cosmetics make-up artist was the one that told me that I HAD to try this mascara. I gave her the “you’re not just saying that because you work there, are you?” look but she promised me that I wouldn’t be disappointed. I don’t remember her being THIS excited about a mascara so I hit up my favorite MAC store and picked up Opulash. Well, it’s dramatic alright. It definitely thickens the lashes with just one coat. You’ll see once you scroll down to the pictures but a second coat is almost TOO much. This mascara reminds me a lot of L’Oreal Voluminous. It is designed to give you dark lashes with crazy drama but both mascaras have wands that are just unpleasant to work with.

If you have baby lashes, smaller lids or need a mascara wand that helps to separate your lashes, you won’t get it from Opulash. What you’ll get instead is a mess. I find it so hard to control wands like this. If you’ve got longer lashes then we hate you, then you won’t have much of a problem. You will be able to glide the wand through your lashes with ease while the rest of us have to struggle a bit.

But that’s not a reason to hate the mascara. It’s actually pretty good. It does a good job at volumizing and is great for a night on the town or just when you want some “out there” lashes.

The one thing I don’t like about this mascara is how it doesn’t have a stopper in the tube. We’ve seen this before in several Revlon mascaras.

The big hole (or the Black Abyss as I like to call it) makes for messy application because when you remove the wand from the tube, here is what you get…

Mascara reside on the all over the wand. Not a good look, MAC. You should know better. Go sit yourself in the corner and think about what you’ve done.


Lashes without mascara
(did not curl lashes)

Lashes with 1 coat of mascara

Lashes with 2 coats of mascara

And how it looks from a distance…

Would I recommend it?: I do. I don’t think I would purchase it again because of the wand and packaging issues but I can see how others may love it. Especially make-up artists. The mascara does well very well!

Think you’ll try this?

Until next time…..

A crazed mascara reviewer,


Mascara Monday: Lancôme Définicils Precious Cells mascara

Happy Monday, lovelies! A few months ago I had the opportunity to try what I called in my posts, a “secret mascara by Lancôme”. I’ve been using it in several of my FOTD Fridays and it is finally time for a formal review! Introduciiiing…


Lancôme Définicils Precious Cells

  
Price: 2 out of 5(pretty steep for $29 at Lancôme counters in Nordstrom and lancome-usa.com)
Packaging (Brush Wand): 4 out of 5
Overall: 4 out of 5


What it claims:
Experience the first mascara from Lancôme that visibly regenerates the condition of lashes. Reveal fuller, beautifully defined, stronger lashes. Lash fallout is minimized during makeup removal.

Lash Densifier Complex
  • Precious plant cell extract
  • Hyaluronic acid known for hydration
  • Madecassoside, an ingredient known for its strengthening properties
  • Arginine, an amino acid known for its nourishing properties
  • Multi-faceted brush designed to deliver optimal amount of product, while delivering lash by lash separation (source)


The truth:
I mean honestly…can Lancôme go wrong in the mascara department? Me thinks not.

What I loved about it: I loved that I was able to get pretty long lashes with only one coat.
What I didn’t like: Tis was a little clumpy the second coat and beyond.

Overall:  I’ve always loved everything about Lancôme mascaras. And not just because they are inventive but because they actually do what they SAY they’re going to do. More than 50% of my mascara reviews’ scores come from if that mascara claims are true or false. And for the most part, Lancôme mascaras don’t let me down. Definicils Precious Cells comes with a motto: “An apple a day…for your lashes.” Through research and tests, this mascara has been proven to make lashes look healthier and stronger using ingredients like swiss apple extract.

I could ramble on and on about how much thought and research was put into this mascara, but I don’t want to bore y’all. Instead, I suggest you check out Lancôme’s site. There’s a whole section dedicated to this baby. 

I reviewed this mascara before I knew what it was supposed to do and for the longest, I thought it was a lengthening mascara. I got such good length with only one coat. And that’s the thing about this mascara. You really only need one coat. I know, I know. We’re so used to applying two, three and sometimes four coats but sometimes you only need one. Holla!

An extra coat or two of Precious Cells can send you to Clumps City. The key is use small strokes and going from root to tip. I took my time with using this mascara. Some mascaras allow you to apply and dash. Nope nope…I think to get the most out of Precious Cells, you have to take your time.

The wand rocks!

The bristles are nice and thin and allow for great separation. I do wish the end of the wand made it easier to get to the inner corners but not so much. Still, this is the kind of wand that ladies with smaller lids/lashes will love and that’s a plus in my book.


Lashes without mascara
(did not curl lashes)




Lashes with 1 coat of mascara

 
Lashes with 2 coats of mascara

Would I recommend it?: I do! Especially if you’ve tried and like other Lancôme mascaras. This is a great everyday mascara that requires some work but will give you great length with only one coat. I can’t say if it helped with preventing my lashes from falling out or not but it’s definitely one of those mascaras that I would use regularly to see if I could get great results.

Think you’ll try this? Whatcha think?

Until next time…..

A crazed mascara reviewer,







This review contains a sample product sent for post consideration. Read our disclosure policy here.