Mascara Monday: Belvada mascara

It’s been a while since I’ve come across a super cool mascara. Granted, having reviewed over 90, I have come across the best of the best in lengthening and volumizing mascara. But every now and then, I want a mascara to REALLY surprise me. Belvada’s mascara has certainly done that. Check this out…


Belvada Mascara

Price: 1 out of 5 (It can only be purchased online for $24.95. Pretty steep.)
Packaging (Brush Wand): 3 out of 5
Overall: 4 out of 5

What it claims:
From the website

The truth: Seriously one of the most innovative mascara. Loving the idea!
What I loved about it: Exactly how many times have you read my complaints about “mascara poop” at the end of the wands? Aside from it wasting product, it’s just super messy and unpleasant to work with. I LOVE how this this mascara brings the wand UP for the tube. It’s just genius. 
What I didn’t like: It is a lengthening and curl mascara so while I didn’t expect much length, I would have liked a little more.
Overall: I first heard about Belvada last year some time and it wasn’t until Reader Nicole left a comment on the Clumps’ Facebook wall asking me if I have tried it yet. Fast forward a few months and here we are! Let me preface this by saying, I wish that ALL mascaras took this approach. I find that the mascara loading from tip to bottom can only enhance mascara application. No more wiping the side of the wand to remove excess mascara before applying it to the inner lashes. And the fact that it’s SO easy to do makes the mascara even more attractive.

The mascara comes in a nice little box…

Quite a bit of fanfare for a mascara, uh? I love it though. It gives directions and tips of how to use the mascara. When I first whipped the mascara out I was like, “Whoa…lil mama!” This kid is a little hefty in size. Look how it compares to Maybelline The Falsies’ mascara.

It’s not a good or bad thing. I’ve just never seen a mascara this large. As far as revealing the mascara wand, you first have to unscrew the top and simply snap it on at the bottom of the tube.


Pretty easy! And then you slide the slider up…

That’s it! The wand is just okay.

I find it to be a little large and ladies with smaller lids and lashes may have some issues with it. It almost reminds me of L’Oreal Voluminous’ wand. The directions say that the wand is intended to be used as if you are holding a pen.

I can dig it! It’s actually a pretty comfortable hold. You can see a demonstration of that in my video review of the mascara.

Now as far as the mascara’s performance, it’s just so so. I had to keep reminding myself that it was a lengthening mascara. Still, it didn’t give me enough POW. What little bit of length I did get was just average. The good news is that it is a very lightweight mascara. It makes the lashes very wispy, is build-able and doesn’t flake or smudge throughout the day. It is a great longwear mascara!





Would I recommend it?: Even though it wasn’t the best for my lashes, I still think it is one of the top mascaras that I have ever reviewed, if for no reason other than its innovative design. I would have given it a 5 had I gotten better performance from the mascara formula. But, if you are a fan of lengthening mascaras, then yes…I do recommend this kid!
So what do you think? Do you think that Belvada’s mascara is the future of mascaras? Think that all mascaras should take on this design?

Check out my video review here.
A crazed mascara reviewer,
This review contains a sample product sent for post consideration. Read our disclosure policy here.

Mascara Monday: Rimmel The Max Bold Curves mascara

Rimmel managed to sneak another one of their mascaras on the beauty shelves. I almost missed this one! I’m so used to seeing commercials of their newest mascaras but didn’t see any of this one. Then again, I only watch a good 2 hours of television a week. Hahahaa!!

Rimmel very rarely disappoints me in the mascara department. How did they do this go round?


Rimmel The Max Bold Curves
Price: 5 out of 5 (I got it for $5.99 at Target. It was on sale. Holla!)
Packaging (Brush Wand): 2 out of 5
Overall: 2 out of 5

What it claims: 
Per the packaging…

The truth: Am I the only one that would assume that this is a curl mascara? I mean…it IS called “The Max Bold CURVES”. But nope…it’s a volume and lifting mascara. 
What I loved about it: It does just okay with one coat. If you’re not a fan of buildable mascaras and just want to apply one coat and be out, this one may work for you.
What I didn’t like: This needs very little explanation. If any..

I’m just SO over seeing mascaras do this. It’s starting to frustrate me to no end. WHY do these companies continually do this? I think everyone should take the Belvada mascara approach because mascara poop is really irkin’ a sista’s nerves yo. I won’t fault Rimmel solely for this as I’ve seen the same issues with Revlon, L’Oreal and Maybelline mascaras too. Still…it makes mascara application challenging; especially if you’re trying to get in the inner corners of the eyes. Not to mention it is a total waste of product. Boo!

Overall: The wand isn’t the best as I find it too large to actually work with. And then there’s the “curvy-ness” of it. I never understand why brands do that as everyone’s lashes and eye shapes are different. I don’t feel like the shape of the wand in this instance helped me achieve greater volume or lifting. My little trick for lifting the lashes? Doing this…

…and holding it for a good 30 seconds or so.

I don’t think I really like the formula of this one. One coat is just so so but two coats is a nightmare. The formula seems to be so thick and goopy. If goopy is a word. :) It has troubles staying put throughout the day and will flake right on your fingers if you gently wipe your lashes.


Lashes without mascara
(did not curl lashes)


Lashes with 1 Coat




Lashes with 2 Coats



Would I recommend it?: Not at all. Which makes me sad because I usually like Rimmel mascaras. I think they have better ones than this one though. No me gusta.
Have you tried this mascara yet? Whatcha think?
A crazed mascara reviewer,
My page on hellocotton

Mascara Monday: Almay One Coat Dial Up mascara

One of the best things about reviewing mascaras is trying to guess what brands are going to think of next to get us to buy, buy, buy. I mean, who would have thought that vibrating mascaras would ever be the IT thing? Well, kids…I didn’t see this one comin’. A mascara with dials!

Think I loved it?

Almay One Coat Dial Up mascara


Price: 5 out of 5 (I got it for $7.99 at Target)
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5

What it claims: 
Per the packaging…
The truth: Wait, I’m confused. Exactly HOW is this supposed to work?
What I loved about it: The wand kinda rocks! 
What I didn’t like: For starters, the packaging doesn’t tell you a thing about how this mascara works. I find the concept interesting and gimmicky but to leave the consumer wondering what to do is just a total fail, in my opinion. At least tell us on the packaging how this works, Almay! 
Overall: The concept seems simple enough. Within one mascara tube, you can get three effects: full, fuller, and super duper full lashes with the simple click of the dial. The move from 1 to 2 and 2 to 3 and back is easy. You won’t have to do much tugging of the dial.
Q: So how does turning the dial give you greater volume?
A: I know, right? I wondered the same thing when I first saw the commercial. Which, by the way, was insanely vague. As you go from Dial 1 to Dial 2, the hole of wand widens. It gets even wider when you turn to Dial 3. As the hole gets wider, more mascara ends up on the wand. More mascara on a wand means more mascara on your lashes, which=volume. Yes, mascaras have equations…work with me, kids. 
Q: So B…do you think this works?
A: Actually, I do! It’s a pretty genius idea. IF, and only IF you stick with the one coat rule and don’t cheat. You go against the point of this mascara if you apply three coats on Dial 1. But since I believe the average mascara user, applies more than one coat, the goal of this mascara may fail among many.
Q: What about the quality of the mascara?
A: Well…it’s just so so. I experienced flakiness throughout the day. By the end of the day, the mascara was practically gone with the wind. Womp. The formula also felt different. My lashes weren’t stiff. In fact they were soft. Too soft.

Lashes without mascara
(did not curl lashes)
Lashes with Dial 1 



Lashes at Dial 2



Lashes at Dial 3


Would I recommend it?: Umm….only if you feel the need to play around with a new mascara. Chances are your favorite mascara is better. But I am giving it a 3.5 because I think the idea is pretty cool.
Have you tried this mascara yet? Whatcha think?
ETA:
Well, I get a D+ in Mascara History 101. After receiving several emails from readers, it turns out that this “dial” concept is not new. It made its debut in the 80’s among brands like Maybelline. Check out this commercial.

A crazed mascara reviewer,
My page on hellocotton

Mascara Monday: tarte multiplEYE natural lash waterproof mascara



Lately I’ve been getting a TON of requests for green mascaras. And by green, I mean mascaras that don’t contain those yucky parabens and the like. I’ve got a nice little list of natural mascaras and here’s another kid to add to the bunch. If anyone knows how to make eco-friendly, green cosmetics, it’s tarte!


tarte multiplEYE natural lash 
enhancing waterproof mascara

Price: 2 out of 5 ($24)
Packaging (Brush Wand): 3 out of 5
Overall: 3.5 out of 5


What it claims:
“Our new multiplEYE™ natural lash enhancing waterproof mascara is perfect for those wanting to fortify lashes while increasing the appearance of lash length and growth. “ (source)

The truth: It does pretty good in the volumizing department.

What I loved about it: Totally love the following:

formulated without mineral oil & petrolatum
formulated without paraben
cruelty free
formulated without synthetic dye
formulated without synthetic fragrance
dermatologist tested
clinically tested
What I didn’t like: The wand isn’t the best thing kicking.

The mascara tends to gather at the tip of the wand and gets all gunky. And the bristles aren’t as stiff as I’d like them to be. That makes root to tip application challenging. And if you apply more than one coat, go ahead and prepare for the clumps.

Overall: This mascara is the first and final step of 3 products that promise stronger and longer lashes. Step 1 is the Natural Lash Enhancer ($65) and Step 2 is the MultiplEYE primer ($22). If you wanted the trio, you’re looking at paying over $100. I’ve seen lash growth serums that cost that alone so as far as pricing, I don’t think tarte is too far off. Keep in mind that a mascara like this is intended to be used with the other two products over time for maximum results. Due to my inability to review mascaras for months at a time, I’ve only been reviewing for under two weeks and did not notice a difference in my lashes’ length or condition. My review is based off of the mascara’s application, everyday wear and performance.

I’ll give it up to multiplEYE! It does darn good in the waterproofing department. Which, of course, makes it a perfect summer mascara. Especially for ladies who sweat on a dime; such as myself. Volumizing was good, but not incredible. I tried to push it to the limit and get two coats but this mascara seems to work best with only one coat. It doesn’t flake or smudge. If I wasn’t a regular mascara user, I’d be inclined to use use it overtime to see the results. But man…I’d love some extra length.


Lashes without mascara
(did not curl lashes)

Lashes with 2 coats of mascara

Would I recommend it?: Sure ’nuff!

Have you tried this mascara yet? Whatcha think?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton

Mascara Monday: Lancôme’s Définicils Precious Cells mascara giveaway!!

Hi lovelies!

With me being sick and all, I just didn’t get around to reviewing any mascaras. But don’t you worry, mon…I’ve got a lil’ somethin’ somethin’ for ya.

TWO lucky ladies will have the opportunity to score Lancôme’s Définicils Precious Cells mascara.

Remember when I reviewed it here? I’m still lovin’ every bit of it and my friends at Lancôme want to treat TWO lucky Clumps gals with the opportunity to try it out.


Leave a comment telling me your favorite Lancôme product 
(if you can choose) AND your email address in THIS POST ONLY.

Zee Rules:
-International friendly! From London to Liberia and from Tallahassee to Thailand!

-Contest ends  Monday, July 19, 2010 at 12:00 pm EST
-Have you won a giveaway within the past 6 months? Give someone else a chance, homie. 
-Winner will be selected at random
-Family members/personal friends of B are not eligible
-In the event that a winner does not respond in 3 days, another person will be selected

Ready, set…go!! If you have any questions, email me at Brittany@ClumpsOfMascara.com. Good luck!

My page on hellocotton

Mascara Monday: NYX Doll Eye waterproof mascara

It only took 600 years but I am finally reviewing this mascara!

NYX Doll Eye mascara
Price: 3 out of 5
Packaging (Brush Wand): 5 out of 5
Overall: 3 out of 5


What it claims: “
Doll Eye mascara offers the latest advanced mascara formula for perfect all-around full lashes. Contains natural oils, vitamin E and fibers to extend and protect lashes.” (source)

The truth: It’s average.

What I loved about it: The wand was pretty groovy. It’s not original but helps with lengthening and separation.

What I didn’t like: While I like fiber mascaras, one of their flaws is the flakiness they tend to give you after you’ve coated your lashes. This isn’t the case with ALL fiber mascaras but it is certainly the case with NYX’s.

Overall:  Fiber mascaras ain’t for everybody. I think they are best suited for ladies who have short ladies. Small strokes and few coats are key for fiber mascaras. And if you have have super sensitive eyes, they may not be the best for you because of the flakiness. Doll Eye does well with one coat but I didn’t find it to be spectacular. The volume was so so but the lengthening wasn’t where it should be for a fiber mascara.The best thing about it is the removal process–simply wet the lashes, massage them and it’s off! It’s like magic!


Lashes without mascara
(did not curl lashes)
Lashes with 1 coats of mascara

You can purchase it for $9 anywhere NYX Cosmetics products are sold. 

Would I recommend it?: Nope. While, it’s not a bad mascara per se, I didn’t find it to be one that I would purchase again.

Until next Monday…

A crazed mascara reviewer,



My page on hellocotton

Mascara Monday: Smashbox Hyperlash mascara



Just in time for summer, Smashbox debuts their newest mascara. Let’s see if this baby is worth packing for your summer getaway.


Smashbox Hyperlash mascara

Price: 4 out of 5
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5


What it claims:
“Rev up your lashes with this high intensity all-in-one mascara that lifts, lengthens, volumizes and defines. The unique dual applicator has a brush on one side and a comb on the other for beautifully full, amazingly long, clump-free lashes in seconds. Naturally derived peptides and antioxidants help protect and repair, while rich pigments bind to lashes for an ultra-dramatic look. “ (source)

The truth: Not bad. I am totally loving the wand.

What I loved about it: Check out the amazing wand!

While the teeny tiny bristles may be TOO tiny, I think they are perfect for separating and elongating the lashes.

What I didn’t like: I would have liked a little more volume and length before it got a wee bit clumpy.

Overall:  Mind if I vent for a quick sec? A light bulb recently went off when a YouTube subscriber left a comment saying something like “I don’t know why people complain about a mascara clumping when they’ve applied 3 coats.” By george, this is true! Not all mascaras are build-able and are meant to have more than 1 coat. Such is the case with Hyperlash.

First, let’s talk about one of the things that I love about Smashbox.

Enough said. Very rarely do we run into a higher-end brand that gives us paraben free products; namely mascaras. The majority of their products are gluten-free and they are a brand that consistently supports organizations like Food for the Poor and Children’s Miracle Network. Yay to them! If you are looking for a green-conscious, world lovin’ brand that makes great products, Smashbox is it!

Back to Hyperlash…I think it does well. I think the comb wand performs beautifully but while testing it, I had no idea that it had 2 functions.

I was confused at what I was supposed to DO with Step 1 and Step 2 but I think it does provide a good amount of volume. Length? Hmm….not as much. This is a great mascara for someone looking for a natural lash look. It’s perfect for long wear because it does not flake or smudge throughout the day.

But don’t overdo it with more than 1 coat. You may be able to get away with 2 but a 3rd coat will definitely send you packin’ over to Clumps City.


Lashes without mascara
(did not curl lashes)

Lashes with 1 coats of mascara

You can purchase this baby for $21 at your nearest Smashbox counter or online.

Would I recommend it?: I do if for none other reason than it’s paraben-free formula. I do wish it gave more length but it’s a great mascara for ladies who don’t desire a whole heap of lash drama.

Any Smashbox mascara lovers?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton

Mascara Monday: Maybelline The Falsies Volum’Express mascara



Good ole’ Maybelline is gracing us with another mascara. If you ask me, I don’t think Maybelline can do much wrong when it comes to mascaras. I haven’t run into one that was just horrible. Think this one will be an exception?


Maybelline The Falsies Volum’Express

  
Price: 5 out of 5 ($7.99 and I’m sure you can catch it on sale too. )
Packaging (Brush Wand): 4 out of 5
Overall: 5 out of 5


What it claims:
“Patented spoon brush and Kera-fiber formula instantly build 8x more volume without clumping to complete the false lash look”. (Per packaging)

The truth: Another winner!

What I loved about it: It gave amazing volume and length. I love how dark my lashes are.
What I didn’t like: I can show you better than I can tell you.

Maybelline Colossal was the same way. In fact, the stopper that I had in Colossal completely popped out. It’s not a good look but the outcome of the mascara totally made up for it.

Overall:  First of all, can we talk about that beauty that is the packaging? How gorgeous is that magenta? If it were a gloss it would be NYX’s African Queen. Look at me going off topic. Focus B Focus!! Okay…so with a tube this big, you would think that the wand would be just as large as Colossal’s, but it wasn’t.

The wand almost reminds me of Lash Stiletto‘s. And that’s a good thing. It makes for great separation. The only issue may be with the control. If you aren’t used to holding a wand this large, you may struggle with initial application. Practice makes perfect in this regard.This is one mascara that really needs only one coat. I applied two but of course that brought up the clump factor. Which isn’t THAT bad but still…who wants clumps of mascara. Hahaaa! Get it?

I’m hoping that Maybelline soon comes out with a waterproof version of this mascara. It’s a washable mascara so it removes easily but smears away when I wipe my eyes during a work-out.


Lashes without mascara
(did not curl lashes)


Lashes with 2 coats of mascara

Click here for my video review.

Would I recommend it?: Well, of course. Maybelline is affordable and easy to find and you will get amazing results with this mascara.

Another winner, kids. Have you tried this one yet?

A crazed mascara reviewer,



This review contains a sample product sent for post consideration. Read our disclosure policy here.

My page on hellocotton