Mascara Monday: Almay One Coat Get Up & Grow waterproof mascara

Ah yessss, it’s Almay. The last time I reviewed a mascara by Almay, I wasn’t too happy. Let’s see if they can redeem themselves with their latest mascara.

Price: $8.49 from Ulta.com and drugstores
Packaging (brush wand): 3 out of 5
Overall: 2 out of 5

What It Claims: Per the packaging…

The Truth: What the….

What I Loved About It: I think the mascara name is cute ‘n witty.

What I Didn’t Like: It didn’t really do anything.

Overall: Okay, seriously…what’s going on here? Almay, please have a seat. We have some things to discuss. Here’s the thing: if you are going to label a mascara as “waterproof”, that bad boy better be waterproof. Our eyes dependent on it. Waterproof mascaras are ideal for those of us with allergies and the last thing we need is for mascara to be falling in our eyes. This, of course, will result in eye irritation and it goes down hill after that. That said, Get Up & Grow was everything but waterproof. Within hours, it was flaking and just about disappeared. Like…what the what? Let me back up a bit, Almay. Let’s talk about the good attributes about the mascara. The wand isn’t bad…

There’s nothing exceptionally good or horrifically bad about it. It is average at best. I do wish the bristles were spread out a little better, but hey…it’s not the worst wand that I’ve seen.

The formula, however, simply wasn’t up to par. It was thick and unpleasant to use. I kept trying to sweep the wand through my lashes and simply couldn’t get much mascara on them. What DID manage to get on them was minimal and clumpy. Still. The flaking off hours later frustrated me. Usually when I have this bad of an experience, I chalk it up to being a bad tube. I certainly hope this was the case with Almay.

 

Bare Lashes


Lashes after 2 coats

Do I recommend it?: Nope! Not at all.

So while I wasn’t too happy about this mascara, do you know what a better product from Almay is? Their Makeup Remover Sticks. I’m still lovin’ those. What do you think? Think I got a bad tube or is this mascara really this crappy?

Mascara Monday: Almay One Coat Dial Up mascara

One of the best things about reviewing mascaras is trying to guess what brands are going to think of next to get us to buy, buy, buy. I mean, who would have thought that vibrating mascaras would ever be the IT thing? Well, kids…I didn’t see this one comin’. A mascara with dials!

Think I loved it?

Almay One Coat Dial Up mascara


Price: 5 out of 5 (I got it for $7.99 at Target)
Packaging (Brush Wand): 5 out of 5
Overall: 3.5 out of 5

What it claims: 
Per the packaging…
The truth: Wait, I’m confused. Exactly HOW is this supposed to work?
What I loved about it: The wand kinda rocks! 
What I didn’t like: For starters, the packaging doesn’t tell you a thing about how this mascara works. I find the concept interesting and gimmicky but to leave the consumer wondering what to do is just a total fail, in my opinion. At least tell us on the packaging how this works, Almay! 
Overall: The concept seems simple enough. Within one mascara tube, you can get three effects: full, fuller, and super duper full lashes with the simple click of the dial. The move from 1 to 2 and 2 to 3 and back is easy. You won’t have to do much tugging of the dial.
Q: So how does turning the dial give you greater volume?
A: I know, right? I wondered the same thing when I first saw the commercial. Which, by the way, was insanely vague. As you go from Dial 1 to Dial 2, the hole of wand widens. It gets even wider when you turn to Dial 3. As the hole gets wider, more mascara ends up on the wand. More mascara on a wand means more mascara on your lashes, which=volume. Yes, mascaras have equations…work with me, kids. 
Q: So B…do you think this works?
A: Actually, I do! It’s a pretty genius idea. IF, and only IF you stick with the one coat rule and don’t cheat. You go against the point of this mascara if you apply three coats on Dial 1. But since I believe the average mascara user, applies more than one coat, the goal of this mascara may fail among many.
Q: What about the quality of the mascara?
A: Well…it’s just so so. I experienced flakiness throughout the day. By the end of the day, the mascara was practically gone with the wind. Womp. The formula also felt different. My lashes weren’t stiff. In fact they were soft. Too soft.

Lashes without mascara
(did not curl lashes)
Lashes with Dial 1 



Lashes at Dial 2



Lashes at Dial 3


Would I recommend it?: Umm….only if you feel the need to play around with a new mascara. Chances are your favorite mascara is better. But I am giving it a 3.5 because I think the idea is pretty cool.
Have you tried this mascara yet? Whatcha think?
ETA:
Well, I get a D+ in Mascara History 101. After receiving several emails from readers, it turns out that this “dial” concept is not new. It made its debut in the 80’s among brands like Maybelline. Check out this commercial.

A crazed mascara reviewer,
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