The Makeup Show LA: Drugstore Stalking, Installment 2

Welcome back to another installment of my experience in Los Angeles for The Makeup Show LA. In the first post, we talked a little bit about The Makeup Show’s background and purpose. Let’s take a brief intermission to talk about drugstore stalking in the City of Angels.

When I lived in LA. I enjoyed nothing more than taking the 204 bus from the corner of Slauson and Vermont allllll the way down to Beverly Blvd. Before heading to the Beverly Center, I would always attack the Longs Drugs store off of Beverly and LaCienga. Longs Drugs has had a major facelift since the last time I visited.

[NOTE: While the Blackberry can save lives and make traffic lights turn green when I need it to, what it doesn’t do too well is take decent pictures. Please excuse the fuzziness.]

For one, the beauty aisle is wider and a lot more attractive.


No more

fighting bumping into fellow customers to grab your favorite on sale items. And wow….wood floors? Longs sure knows how to make a girl feel special.

If you can make your way through the beauty aisle, you will eventually run right smack into a beauty consultantation corner. Wait a second….is this Macy’s or a drugstore?


Of course these brands are a little more expensive than your Olay Complete moisturizer but it is great that the option is there. And besides, this is Beverly Hills. Spending $80 on beauty products in a drugstore is probably the norm.

And what is that I see? Hair products that require you running down a sales associate to get a key?


These babies aren’t behind glass for nothin’. These salon-sold products are also sold at Longs Drugs store locations.

I did a little research (see how much I love, yall?) and found an article from Reuters.com about an opening of a Longs Drugs in Carpinteria, California. It said the following about the Beauty Department,

“The beauty department is designed to encourage customers to spend time browsing, testing and touching the skin care and cosmetic product offering.” (source).

The more attractive the beauty department looks, the more time you will spend there. And the more time you spend there, the louder the items scream out at you. And the louder they scream, the more you buy.

By george, I’ve got it! It makes perfect sense. I’ve heard that this is going on at Walgreens store locations, as well.

Do you think that “beauty department” in drugstores will make you want to spend more? Did you neighborhood drugstore take a turn for the better? I’d love to know!

Until next time….

The Makeup Show LA….will you be there?

Yours truly is going back to Cali for the Makeup Show LA-style!

I haven’t been back to California since I moved away from there this time last year and I am beyond excited. What is this Makeup Show I talk about?

Click on the images below to enlarge the press release:

I will be tweeting my way around the Show, attending classes and watching the professionals at work. I plan to soak up a ton of information and I will without a doubt be relaying it back to the Clumps family.

Anyone else think they are going to be in attendance?

Better hustle and purchase your tickets STAT!

Think you will be there? Let me know so we can meet-up and you can see just how much of a mess I am in person. *big grin*

For more information visit The Makeup Show LA website.
For meet-up arrangements email me at Brittany@ClumpsOfMascara.com.

See you on the West Coast!

I love to travel, y’all… Really! It’s very rare that you will find me spending a nice and relaxing weekend at home. No way! I would much rather burn the streets and airways attending beauty events and shows. Or even better…hosting my own.

 

Neiman Marcus Beauty Blogger Breakfast
June 2, 2012
Attendee
-view event coverage here.

March Meetup of the Beauty Bloggers of Central Florida group-Orlando, Florida
March 3, 2012
Hostess
-view event coverage here.

Lucky Dior Pretty Party-Miami, Florida
November 4, 2011
Hostess
-view event coverage here.

Chevy Pizza Crawl-Orlando, Florida
March 22, 2011
Hostess and Press
–view event coverage here.

Young Executives of Sucess-Dress for Success Rummage-Orlando, Florida
March 5, 2011
Volunteer

Main Street in Motion-Orlando, Florida
February 11, 2011
Press Attendee
–view event coverage here.

Chevy Sugar Rush-Orlando, Florida
February 8, 2011
Press Attendee
–view event coverage here.

Black Enterprise Women of Power Summit-Orlando, Florida
February 23-26, 2011
Volunteer

LUSH Anniversary Party-Orlando, Florida
January 29, 2011
Volunteer

OnStar Road Trip to Miami Music Festival-Miami, Florida
November 16-19, 2010
Attendee
–view event coverage here.

Shecky’s Girls Night Out-Miami, Florida
November 16, 2010
Press attendee
–view event coverage here.

Blogalicious Conference-Miami, FL
October 14-17, 2010
Conference attendee
–view event coverage here.

Mercedes-Benz Fashion Week Swim-Miami, FL
Press Attendee
July 17, 2010
–view event coverage here

The Makeup Show 2010 NYC-New York City
Press Attendee
May 16th-17th, 2010
–view event coverage here

Blogger event with Iman Cosmetics-NYC
Contest Winner and Attendee
April 15, 2010
–event coverage here

World Natural Hair, Health and Beauty Show-Atlanta, GA
Attendee on behalf of LocRocker.com
April 10th-11th, 2010
–view event coverage here

Dove Visibly Smooth Girl’s Night Out-Tallahassee, FL
Event planner and hostess
February 20, 2010
–view event coverage here

Garnier Fructis Celebrity Styling Suite-Miami, FL
Attendee
February 5, 2010
–view event coverage here

Degree Sponsored SAG Awards Show Party-Orlando, FL
Event planner and hostess
January 24, 2010
–view event coverage here

Carol’s Daughter Event Princess and The Frog Event-Atlanta, GA
Press Attendee
November 21, 2009
–view event coverage here

Maybelline ColorSensational Event-Miami, FL
Press Attendee
October 31, 2009
–view event coverage here

Blogalicious Conference-Atlanta, GA
Speaker and panelist member
October 10-11, 2009
–read my Speaker Spotlight here

Tom Joyner Family Reunion Expo-Orlando, FL
Hype lady for LipstickMixtapes.com
September 2009
–view event coverage here

The Artist Summit-Miami, FL
Press attendee
October 2009
–view event coverage here

Blogging Beauts-Beauty/Fashion Blogger Meet-up-New York City
Event Planner and Co-hostess
July 2009
–view event coverage here

Orlando Premiere Beauty Event-Orlando, FL
Press Attendee
June 2009
–view event coverage here

The Makeup Show 2009 NYC-New York City
Press Attendee
May 2009
–view event coverage here

Johnson’s Body Care Charity Party-Orlando, FL
Event Planner and Hostess
April 2009
–view event coverage here

The Makeup Show LA-Los Angeles, CA
Press attendee
March 2009
–view event coverage here