Dear Shea Moisture,
You and I have been rollin’ tight for quite some time. When I first came across you in the sparkling aisles of Target, I was singing to the high heavens. I was thrilled. I was elated.
Yes, I was a little hurt when you stopped only producing products for textured hair (because come on…what’s wrong with ONLY catering to us?) But overall? Do I loves me some Shea Moisture?
However, Lately SM…you’ve been on on my hit list and for several reasons. Okay, maybe they won’t make sense to you but as much as I love you, I figured it would be best if I tell you this now instead of pretending everything is all hunky-dory.
These fragrances are INTENSE!!
I’m really happy that you finally started removing No Synthetic Fragrances from your packaging. It was a total lie! You weren’t fooling anyone with the “Essential Oil Blend” messaging. Come on. I’m no mixtress, but there is no essential oil that smells like a floral bomb combined with vanilla. Every time I’d see that on a bottle, I was like…
Why so many freaking ingredients?
Are you kidding me with this? You guysssss. Come on! Now I’m not a cosmetic scientist. I barely passed 10th grade Chemistry so take my rant with a grain of NaCl. But why does your toner have almost 20 ingredients in it?
Sooooo many lines! You’re like the MAC Cosmetics of skincare/hair care.
Shea-boo, listen. Old skool Shea Moisture fans remember when Coconut&Hibiscus was your only line. It was cute. Granted the products weren’t ideal for everyone but we loved you just the same. And then you started cranking out more products for very specific needs. Yes! We needed it. And we loved you for it.
Now we’re overwhelmed.
I mean, DANG. Just how many lines do you have? And some are exclusive to certain stores? How are your consumers supposed to know that? I accidentally picked up a product for straight hair because it looked so much like what I used to use. And now I’m confused. My friend swears you have a line for braids. She thinks she saw it but can’t trace it online and hasn’t been able to find it in stores. I mean, what’s going on here? This is wild, don’t you think? Less is more. Focus on what you’ve got, make those great (and available to the masses) and then launch more. Am I making sense?
I don’t want you to think that I don’t love you. I love you so very much. I hope you can read this with love and know that you’ll always have a special place in my heart. And if you’re wondering what my ideal line would be, it’s this…
-Readily available at my local Target
-Few ingredients (can we stick with under 10?)
-Marketed by a woman who looks like me
-Packaging provides more info about fair trade efforts
I know, I know. That’s asking for a lot, right? But closed mouths don’t get fed and if you make this happen, you’ll make one fan even happier.
Think on it, will you?